Tag Archives | writing

AP Style Quiz 2

As public relations professionals, it’s important to master AP Style. The Progressions Style Quizzes are designed to test your knowledge of word usage, spelling, grammar and punctuation as laid out in the PRSSA Style Guide and AP Stylebook. Take the quiz below to see how much you know about AP Style.

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How to Succeed at Something When You Don’t Have a Natural Talent for It

You spend hours on a test and get a lower score than the person who hasn’t cracked open the textbook all semester, or run daily at the gym only to be beat at the race by someone who rarely practices. So why can some people get by on natural talent, but you have to put […]

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5 Things I’ve Learned About Newsletter Writing as an Intern

This semester I started my first internship at an agency located in Scottsdale, Arizona. One of the agency’s primary tasks is to send out weekly newsletters for each of their clients. Because they’re sent out so frequently, we had to develop a better strategy to entice our audience. These are some of the things I’ve […]

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Strategic Writing for Public Relations Practitioners

As I write in The Public Relations Practitioner’s Playbook for (all) Strategic Communicators our best communicators write and speak to be understood — to express, not to impress. Former presidents Ronald Reagan, John F. Kennedy and Franklin D. Roosevelt adhered (whether subliminally or intentionally) to the adage: “simple-relevant-repetitious.” Two quotes, which have lived on for […]

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November Twitter Chat Recap — Perfecting Your Prose: Best Practices for Writing in PR

Thank you to everyone who participated in our writing focused Twitter chat. Specifically, we’d like to thank our co-hosts, Mary Deming Barber, APR, Fellow PRSA (tweeting from @mdbarber), PRSSA National Publications Editor in Chief Krista Watson (tweeting from @watson_krista) and Vice President of Public Relations Joshua Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please […]

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10 Tips to Effective Writing

There’s something to be said about the deliberateness of writing. I managed the weekly newspaper and co-hosted a sports radio show at my university. Despite covering a lot of the same stories between the newsroom and studio, I learned my insights and observations were much more profound in my written coverage. As a writer, you […]

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PRSSA Style Guide Quiz

The PRSSA Style Guide offers writing standards for all PRSSA-related copy, and now that Chapter recruitment and event promotion has begun, it’s important to follow the guidelines outlined in the Style Guide. The Style Guide contains PRSA and PRSSA terminology, as well as tips for formatting and style that may differ from AP Style. Test […]

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5 Reasons I Changed My Major to Public Relations

I am often asked why I chose to change my major to public relations. To be honest, it pretty much chose me. Public relations takes someone who can handle fast-paced environments with a constant Internet connection and coffee readily available 24/7. I’ve learned that most public relations practitioners spend their days working long hours, strategizing […]

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So You Got the Job—Now Keep It! A Guide to Getting Hired After Your Internship

Courtney Moats did what public relations students dream of doing: she was hired full-time for a company after completing that company’s internship program. She is now an assistant manager for Chevrolet Communications, following her time as a Chevrolet Communications intern. If you’re looking to snag an open position after the internship of your dreams, Courtney […]

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PRSA Sections Series: Writing a Critical Skill for Higher Education Communicators

If you have ever wanted to know more about the different types of public relations careers straight from professionals, then the PRSA Sections Series is here to help. The PRSA Sections Series highlights the 14 different PRSA Professional Interest Sections. Each month, two professionals will answer questions about their specific subcategory of the industry. Our […]

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