Tag Archives | writing

Press Release Writing 101

Last summer, as I confidently walked into my first internship, my certainty was instantly diminished when given my first task: a press release. I had never written a press release before and had no idea where to even begin. As I nervously grabbed my computer, sat down at my desk and scrolled aimlessly through Google, […]

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Advice For Pitching to Clients

Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a […]

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Introducing the 2019–2020 Publications Committee

As the 2019–2020 vice president of brand engagement, I have a number of responsibilities aimed at guiding the reputation of PRSSA and providing opportunities for our members. This work entails quite a bit in order to get it done right. Luckily for me, I have a group of enthusiastic leaders who will support the work […]

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AP Style Quiz 11

Test your knowledge in our latest AP Style Quiz! – Emma Ingram is the 2018-2019 Publications Editor in Chief for PRSSA National.

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How To Build a Digital Portfolio

Having an online presence has a significant impact on your professional career. When applying for positions, it is likely that employers will look you up online. When this happens, it is crucial that you have a professional portfolio ready for employers to browse. Not only is it impressive but they can get to know you […]

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An Experience of a Lifetime

A room full of uplifting, inspiring professionals greeted me upon arrival at the PRSSA National Assembly held in Portland, Oregon. Four days later, I flew back to Columbus, Ohio with dozens of contacts, new friends, an overflowing file of creative ideas and the knowledge that indeed, I’m in the right place and this is the […]

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AP Style Quiz No. 10

Test your knowledge in our latest AP Style Quiz! – Emma Ingram is the 2018-2019 Publications Editor in Chief for PRSSA National.

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PRSSbAes to PRSS-bros: Crafting Friendships Across the Globe

Coming into college, I had no idea what I wanted to do or who I wanted to be. I was simply this kid from Sioux Falls, South Dakota who was leaving the only place and people he had ever known for a place called Minnesota State University . I spun the imaginary wheel of possibilities about […]

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AP Style Quiz #4

Test your AP Style skills this month with our latest quiz!

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Tips to Strengthen your Writing

As writers, we are constantly working to improve our work. We want to keep up with trends, develop new topics, fulfill new ideas and create work that has a lasting impact on those who read it. Here are my top five tips to help strengthen your own writing. Read, read, read. One of the best […]

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