Session: Come Fly With Me: Airline PR Presenter: Michelle Agnew, Assistant Manager & Copywriter, Southwest Airlines; Katie Gatti, Marketing Manager, Southwest Airlines Recap: Michelle Agnew and Katie Gatti presented about the similarities and differences between the communications and marketing departments at Southwest Airlines. Neither professional had previous agency experience but spoke about the reasons behind their […]
Tag Archives | values

Expertise: Becoming an Ethical Expert
September 30, 2013 in Career Guide, Ethics
From a young age, parents continually remind their children to act honestly, to play fairly and to always adhere to the rules. As young pre-professionals, we can apply these same concepts to an ethical career in public relations. As public relations professionals, the public trusts us to act ethically through everything we implement and accomplish. […]
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