Tag Archives | value

Not for PRofit [National Conference 2018 Session Recap]

Session: Not for PRofit Presenter: Michele Glaze, Former Chief Development Officer for the Boys & Girls Clubs of the Austin Area and current Communications & Community Affairs for Samsung Recap: “There are around 1.3 million nonprofits,” Michele Glaze opens her lecture with a striking statistic. “In Austin, there are 4,000 locally based nonprofits.” Michelle Glaze is […]

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Get Social: A Blueprint for Social Media Strategy

“Get Social: A Blueprint for Social Media Strategy,” hosted by the Beth Wood Chapter of PRSSA at Indiana University, focused on how to use social media strategically in public relations. Throughout the day, speakers presented on a variety of issues related to the current state of the public relations industry and how we need to […]

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PRSSA Recruitment 101: Building Your Brand on Campus

One of the most popular questions I’ve been asked recently is how to recruit members. While every Chapter is unique and has different needs to meet, here are some basic tips that can help you get started. 1. Identify your target audience. Are you looking to recruit freshmen? Seniors? People of other majors? Decide what […]

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The Value of Promotions

When planning an event, no matter the size, the success or failure can largely depend on promotions. Promotions are the key to making others aware of your event and the value it can bring to the attendees. Behind each promotional tool is also a strategy to reach your target audience. Here are a few ways […]

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Ways to Enhance Your Membership Value (Part Two)

During the summer, we posted about how to increase the value of your PRSSA membership to get the most for your money. This time around, we found that since it’s a different time of the year, you have different opportunities to participate in and further add value to your membership. Here’s a checklist of things […]

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The Value Of Public Relations: Lost Or Not?

Mark Taylor, a recent graduate from Florida A&M University and PRSSA member, wrote in to ask if the public relations profession has lost its true value. Here’s what he had to say: As it stands, the average person seems to think of public relations as either being a spin-doctor or being just like marketing. This […]

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