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Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]

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Super Bowl Social Media Volunteers Score Big

  One of the most advanced sports communication projects in recent history included a driving force of college students and PRSSA members.  During the 2012 Super Bowl, social media command center volunteers included students from Ball State University, Indiana University-Purdue University-Indianapolis, Butler University and Campbellsville University. PRSSA members Sarah Janiga, of Ball State University, and […]

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