Tag Archives | trust

Why You Shouldn’t Take My Advice

Not that you need the reminder, as I’m sure you’re currently experiencing it but when it comes to your career everyone is full of advice. From where to apply to what events to attend, it’s an endless sea of “you should’s” and “remember to’s.” It comes from a genuine place of wanting to help you […]

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Public Relations and Influencers – Name a More Iconic Duo

Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s […]

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How to Motivate Apathetic Members

Every Chapter has them; yet, no Chapter knows exactly what to do with them. They’re the members who attend an occasional meeting but never seem to get further involved. How can you motivate your apathetic members to tap into their potential and make the most of their own membership? It is about showing what you […]

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What’s Your Take on the H.P. Case?

On August 9, 2010, The New York Times published an article discussing allegations that Hewlett-Packard CEO Mark V. Hurd had sexually harassed a coworker and falsified business expenses. According to the article, the H.P. board of directors turned to their public relations representative, an employee at the APCO public relations firm, for counsel. The practitioner […]

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