Tag Archives | super bowl

Using Sports as a Motive for Change [National Conference Recap]

Session: Opening Keynote Address Presenter: Allison Melangton, senior vice president, Hulman Motorsports Corporation Recap: You might not think that knitting and the Super Bowl go together, but Allison Melangton would disagree. Melangton, who currently works for Hulman Motorsports Corporation, has spent her career using sports as not only a method of entertainment, but also a […]

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First Annual #PRSSABowl Recap

With the launch of the first annual #PRSSABowl to accompany the big game, members discussed commercials from a public relations standpoint. Check out the recap below to see what members said about their favorite and least favorite commercials of the night. [View the story “First Annual #PRSSABowl Recap” on Storify]

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Super Bowl Social Media Volunteers Score Big

  One of the most advanced sports communication projects in recent history included a driving force of college students and PRSSA members.  During the 2012 Super Bowl, social media command center volunteers included students from Ball State University, Indiana University-Purdue University-Indianapolis, Butler University and Campbellsville University. PRSSA members Sarah Janiga, of Ball State University, and […]

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