Tag Archives | students

Attempted CNBC Bribe Reveals Honesty’s Importance in Public Relations

Recently, CNBC revealed a public relations agent’s disturbing attempt to bribe a CNBC employee. The pitch went something like this: I would be asking you to include our clients in stories you’re working on (assuming there’s a natural fit), or pitch your editors on new stories that include discussion of our clients. We’re not looking […]

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Eliminating Public Relations Stereotypes — Starting With Ourselves

Our profession is full of people with diverse interests, hobbies, tastes and styles. However, quite often the general public views us as coffee-drinking, social media addicts who love talking to everyone, all the time. While many public relations professionals do love coffee and always have a smartphone in hand (How else will we Instagram that […]

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Three Things You Might Forget When Planning an Event

Event planning can be a phenomenal way to introduce yourself to the realities of the public relations industry.  With so many intricate, fast-moving parts, it takes a very organized person to execute a successful event. Sometimes it can be difficult for you to maintain the focus of a public relations practitioner in all of your […]

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Agency vs. In-House Public Relations [National Conference Session Recap]

Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” […]

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Make Your Résumé Stand Out in a Good Way [National Conference Session Recap]

Session: Rebooting Your Résumé Presenter: Devon Conley, Ketchum Recap: Senior Human Resources Manager Devon Conley reminded members that on average, résumés are viewed for a total of six seconds. “What can you do in six seconds to make me want to reach out to you?” asked Conley. Session attendees received instructions of the do’s and don’ts of résumés and connecting […]

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Fundraise Successfully Using These Five Tips

On college campuses, generating revenue for your Chapter can be a difficult task. On top of that, it can be tough to convince your members to put their busy lives on pause for fundraising projects. In my experience, I’ve found a few helpful ways to combat these challenges. Here are my favorite tips for Chapter […]

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Video: Ethics Month Interview with Nonprofit and Corporate Communications Professional Dianne Callahan

Biola University public relations student Collin Callahan sat down with his stepmother Dianne Callahan, area director for the Leukemia & Lymphoma Society, to talk about ethics and glean some advice for entering the public relations industry.

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Women CEOs Will Continue Breaking Through Glass Ceiling

Recently, an intriguing article was written about the future of women as CEOs. ChiefExecutive.net’s Dale Buss published a strikingly optimistic piece, citing statistics that claimed women in the C-suite would be more prevalent in the coming years. While reading a piece that answered questions instead of asking them was enjoyable, I noticed a disconcerting theme […]

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Getting to Know the BEPS

In the public relations industry, ethics can have a few blurred lines. But have no fear — there’s an app and a committee for that. That’s right, the PRSA Code of Ethics is now mobile and available for all Android and iPhone users. The app even gives users email access to the PRSA Board of […]

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Intern Talk: How School Spirit Can Help Long After Graduation

Whether you are reflecting back on freshman year, or heading into it now, the clichés of your college years are the same. You’ll encounter several chants, lanyards galore and let’s not forget the pile of free t-shirts soon to be in your closet. My first semester freshman year was a blur of dorm room posters, […]

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