Like many students around the nation right now, I can’t believe I’m in my last semester of college. Time sure does fly, but I honestly didn’t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into […]

Completing the Public Relations Bucket List

Attempted CNBC Bribe Reveals Honesty’s Importance in Public Relations
Recently, CNBC revealed a public relations agent’s disturbing attempt to bribe a CNBC employee. The pitch went something like this: I would be asking you to include our clients in stories you’re working on (assuming there’s a natural fit), or pitch your editors on new stories that include discussion of our clients. We’re not looking […]

Eliminating Public Relations Stereotypes — Starting With Ourselves
Our profession is full of people with diverse interests, hobbies, tastes and styles. However, quite often the general public views us as coffee-drinking, social media addicts who love talking to everyone, all the time. While many public relations professionals do love coffee and always have a smartphone in hand (How else will we Instagram that […]

Three Things You Might Forget When Planning an Event
Event planning can be a phenomenal way to introduce yourself to the realities of the public relations industry. With so many intricate, fast-moving parts, it takes a very organized person to execute a successful event. Sometimes it can be difficult for you to maintain the focus of a public relations practitioner in all of your […]

Agency vs. In-House Public Relations [National Conference Session Recap]
Session: Choosing Your Path: Agency or In-House PR Presenters: Brandi Boatner, Digital Experience Manager at IBM; Ryan McShane, Account Supervisor at Taylor Recap: Brandi Boatner, a digital experience manager at IBM, and Ryan McShane, an account supervisor at Taylor, led a “he said, she said” professional development session entitled “Choosing Your Path: Agency or In-House PR.” […]

Make Your Résumé Stand Out in a Good Way [National Conference Session Recap]
Session: Rebooting Your Résumé Presenter: Devon Conley, Ketchum Recap: Senior Human Resources Manager Devon Conley reminded members that on average, résumés are viewed for a total of six seconds. “What can you do in six seconds to make me want to reach out to you?” asked Conley. Session attendees received instructions of the do’s and don’ts of résumés and connecting […]

Fundraise Successfully Using These Five Tips
On college campuses, generating revenue for your Chapter can be a difficult task. On top of that, it can be tough to convince your members to put their busy lives on pause for fundraising projects. In my experience, I’ve found a few helpful ways to combat these challenges. Here are my favorite tips for Chapter […]

Video: Ethics Month Interview with Nonprofit and Corporate Communications Professional Dianne Callahan
Biola University public relations student Collin Callahan sat down with his stepmother Dianne Callahan, area director for the Leukemia & Lymphoma Society, to talk about ethics and glean some advice for entering the public relations industry.

Women CEOs Will Continue Breaking Through Glass Ceiling
Recently, an intriguing article was written about the future of women as CEOs. ChiefExecutive.net’s Dale Buss published a strikingly optimistic piece, citing statistics that claimed women in the C-suite would be more prevalent in the coming years. While reading a piece that answered questions instead of asking them was enjoyable, I noticed a disconcerting theme […]

Getting to Know the BEPS
In the public relations industry, ethics can have a few blurred lines. But have no fear — there’s an app and a committee for that. That’s right, the PRSA Code of Ethics is now mobile and available for all Android and iPhone users. The app even gives users email access to the PRSA Board of […]
Recent Posts
- Young PR Professionals Reach New Heights: Tips on Taking the Certificate Examination
- Build Your Foundation: Three Crucial Career Buildings Blocks You Can Strengthen by Getting the Certificate in Principles of Public Relations
- Seven Things Everyone Should Do When They Come to Austin
- Leadership Summits: Hosting and Growing Through an Event
- Twitter Chat Recap: Recipe for Success, Leading Your Student-run Firm to New Heights
Categories
- 50th Anniversary
- Advocacy
- Annual Report
- Black PR History Month
- Blogging/Publications
- Career Development Month
- Chapter Development
- College Life
- Corporate Social Responsibility
- Current News
- Day in the Life
- Diversity
- Ethics
- Event Planning
- FORUM
- Fundraising
- Guest Post
- Infographic
- Internships & Job Advice
- Job Interview
- Leadership
- Leadership Rally
- Media Relations
- Member Services
- Mentorship
- Miscellaneous
- Monthly Reading Round-Up
- National Assembly
- National Committee
- National Conference
- Networking
- New Professionals
- Personal Branding
- Podcast with the Pros
- Podcasts
- Professional Development
- Progressions City Series
- Progressions Writing Prompts
- PRSA
- PRSSA Hidden Gem
- PRSSA/PRSA Relationship Month
- Regional Conferences
- Scholarships and Awards
- Sections Series
- Social Media
- Student-run Firm
- Style Quiz
- Twitter chat
- Uncategorized
- Where Are They Now?
Tags
Recommended Reading
- 6 A.M.
- Beyond PR
- Brand Channel
- Brian Solis
- ComPRehension
- Culpwrit
- Footprints
- Geek Wire
- Journalistics
- Marketing Pilgrim
- NYC PR Girls
- Peter Shankman
- Platform Magazine Blog
- PR Expanded
- PR Job Coach
- PR Newser
- PR Squared
- PRSA New Pros
- PRSAY
- Social Business News
- Spin Sucks
- The Cycle
- The Future Buzz
- The PR Daily
- The PR News Blog
- Web Ink Now