Tag Archives | student-run firm

Small Town, Big Experiences: How to Gain PR Experience in a Rural Setting

Ohio University may be home to a top journalism school, PRSSA Chapter and Student-run Firm, but it’s not home to a large city. When students move in, we double the population of Athens, Ohio. However, our Chapter members still manage to gain public relations experience even though we live in a quintessential Midwest college town. […]

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A Beginner’s Guide to Starting a Student-run Firm

The best way to learn public relations is through application and experience. Thankfully, through professional organizations like PRSSA, students are able to equip themselves with the necessary skills to succeed in today’s ever-changing public relations industry. As the Faculty Adviser of Stockton University’s  3-year-old PRSSA Chapter and 1-year-old Student-run Firm, I am grateful for all […]

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Benefits of Working For Your Student-Run Firm

As public relations student, I’ve spent the last several years working for my university’s student-run public relations firm. Regardless of the number of internships or volunteer work you have done, I highly encourage being a member of your university’s firm. Here are a few reasons why: Gain leadership experience Whether you’re sitting in a classroom […]

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Maximizing Value Is Key to Maximizing Profit in a Student-Run Firm

“Maximize profits! Create shareholder wealth!” Sounds a lot like your intro to economics class, right? These are the values driving many businesses today. Whipped into a frenzy by the single-minded pursuit of these goals, organizations often end up sacrificing good judgment, value and, ultimately, the very success they were striving to achieve. By focusing their […]

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The Benefits of Participating in Student Campaigns Won’t Be LessThanUThink

Have you worked on a project through your PRSSA Chapter or student-run firm that went farther than ever expected? For public relations and advertising students at the University of Alabama, this was the case with the “LessThanUThink” (LTUT) campaign originally created in the spring of 2009 for an American Advertising Federation student competition. Following the […]

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PRSSA One Year Later: Scott Thornburg, Red Square Agency

Editors Note: To honor our graduating PRSSA members, this “One Year Later” series will follow where our past members are one year after their graduation. Follow our “One Year Later” posts to inspire your members and learn from the success of past members. Current Company: Red Square Agency Current Position: PR Coordinator Former PRSSA Chapter: […]

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A Newbie’s Approach to a Student-Run Firm

The University of North Texas PRSSA Chapter launched its first student-run firm this semester under the direction of Lizzie Smithson (@Lizonomics). Beginning a firm from scratch requires patience, commitment and teamwork. We want to share a few tips that we found helpful with other Chapter leaders who are thinking about or are in the process […]

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