Tag Archives | strategy

Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]

Read full story · Comments { 0 }

Knowing What to Say: A Political Guide to Public Relations [National Conference Recap]

Session: Knowing What to Say: A Political Guide to Public Relations Presenters: Anne Hathaway, president, Hathaway Strategies; Jane Jankowski, communications director, Hathaway Strategies Recap: Political public relations is a dynamic section of our industry. A winning campaign requires risks in strategy and a commitment to its foundation — the key issues and the candidate’s reason […]

Read full story · Comments { 0 }

The Power of a Storytelling Cover Letter: Q & A with Danny Rubin

Since taking office in June, I’ve had the chance to hear from many of you about your career development questions. You have asked me about resumes; how to find internships, (hint: start with the Internship Center); and writing cover letters. Actually, I’ve received more questions about cover letters than anything else. I took your questions […]

Read full story · Comments { 0 }

No Need To Panic: Crisis Communication Strategies [National Conference Recap]

Session: No Need To Panic: Crisis Communication Strategies Presenters: Peter M. Macias, Director of Communications at American Red Cross Evan Nierman, Principal at Red Banyan Group Recap: A crisis can be any situation or event that has the potential to impact your brand in a negative way. As communicators within our organization, we have the […]

Read full story · Comments { 0 }

C-Suite to Business Consultant: Four Communication Practices That Work

As a business consultant and corporate communication strategist, I consider myself lucky. Before leaving the C-suite and going into my own practice, I was fortunate to work for a corporation who believed good communication was paramount to their success. I was able to see how consistent, relevant and engaging communication can rally employees, foster pride […]

Read full story · Comments { 1 }

Three Things You Might Forget When Planning an Event

Event planning can be a phenomenal way to introduce yourself to the realities of the public relations industry.  With so many intricate, fast-moving parts, it takes a very organized person to execute a successful event. Sometimes it can be difficult for you to maintain the focus of a public relations practitioner in all of your […]

Read full story · Comments { 2 }

How to Start Your PRSSA Year on the Right Foot

I hope you’re enjoying your time off this summer, because you’ve earned it. However, it’s time to get to work. Successful PRSSA years are solidified well before the semester even begins. Although you may have started planning earlier than this summer (and I hope you have), the success of your year is determined by the […]

Read full story · Comments { 0 }

The Art of Disney Storytelling: Q&A with Conference Keynote Speaker Craig Dezern

Cinderella. Beauty and the Beast. Snow White and the Seven Dwarfs. These are some of the classic Disney stories we grew up with and made us believe in magic. The heart of Disney public relations captures that magic with storytelling. In this Q&A, Craig Dezern, vice president, Global Public Relations for Disney Destinations and keynote […]

Read full story · Comments { 0 }

How To Use Research for PRSSA Planning

Planning for a year of PRSSA meetings, socials and activities can be difficult.  There are many things the Chapter president and executive board need to take into consideration. Don’t forget the following: 1. Consider University Calendar and Events When researching to plan your year, start with your school calendar. Make sure you look at breaks, […]

Read full story · Comments { 0 }

Get Social: A Blueprint for Social Media Strategy

“Get Social: A Blueprint for Social Media Strategy,” hosted by the Beth Wood Chapter of PRSSA at Indiana University, focused on how to use social media strategically in public relations. Throughout the day, speakers presented on a variety of issues related to the current state of the public relations industry and how we need to […]

Read full story · Comments { 0 }