Tag Archives | starbucks

August PR Round Up

Two Major College Football Programs are Under Hot Water What Happened? The college football season hasn’t started yet but there’s already been enough to talk about. Urban Meyer, The Ohio State University’s highly profiled head football coach, was at the center of a two-week investigation after reports surfaced that he failed to report serial domestic abuse […]

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5 Ways Starbucks Successfully Markets PSL

As the days continue to cool and the brisk wind stirs the fallen leaves, nothing feels cozier than cuddling up by a fireplace with a blanket and warm drink. While some people’s warm drink of choice may be hot cocoa or tea, many people are welcoming the changing temperature with the staple drink of autumn […]

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Starbucks Green Cups: Another Thing People Have Mixed Feelings About

Starbucks pre-election green unity cups made their debut Nov. 1 in place of the long anticipated holiday red cups. The cups, featuring a mosaic of hundreds of people drawn in one continuous stroke by artist Shogo Ota, were meant to promote unity of people at a time of turmoil in the country but faced mixed […]

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Fall into Public Relations

Letting go of warm weather and flip-flops can be difficult. But thankfully, we have fall products to look forward to. Starbucks’ Pumpkin Spice Lattes (PSL), Freeform’s “13 Nights of Halloween” and Bath & Body Works’ “Sweater Weather” scented candle are some noticeable products marketed during the fall season that consumers cherish every year. Public relations […]

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Starbucks Debuts “Upstanders” Series to Inspire Change

In an effort to break down barriers and the cynicism fueling the country, Starbucks debuted “Upstanders,” its first original content podcast series that aims to inspire Americans to focus on what brings us together using kind acts of compassion and humility.  “Upstanders” features 10 stories about 10 people going above and beyond to help inspire […]

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Familiar Brands in Unfamiliar Places: How Three U.S. Companies are Making a Global Impact

Companies like McDonald’s, Starbucks and Coca-Cola have made impressions in the U.S. and across the world. The golden arches, the siren in a green circle and red cans are universal symbols, but the way these brands are represented from country to country varies. As public relations practitioners, knowing our audience is essential. In an interview […]

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Ethics Every Day: Employing Proactive Ethical Behavior in the Absence of a Crisis

“Ethical practice is the most important obligation of a PRSA member.” This statement can be found in the preamble of the PRSA Code of Ethics. As members of PRSSA, we hold ourselves accountable for the same ethical standards. We are to always work under the pretenses of advocacy, honesty, expertise, independence, loyalty and fairness. As […]

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Tips on Executing a Campaign

PRSSA recently announced the opportunity to work on a national campaign with Starbucks as your client. These competitions are not only great learning opportunities for members who are involved in the planning and execution of the campaign, but also a way to earn money for your Chapters. But putting together a campaign for a company […]

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