Tag Archives | Social Media

How Social Media Addictions Strain Relationships with College Students

While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives.   As we approach the holiday season, some […]

Read full story · Comments { 0 }

Why it’s Good to Be a Girl [National Conference Recap]

Session: Why it’s Good to Be a Girl Presenter: Holly Wagner, Public Relations and Product Placement Representative, Vera Bradley Recap: Women’s fashion company, Vera Bradley, lost “their girl.” Their target market was unidentifiable, ranging between women ages eight to 80, and many of their consumers could not identify with the brand’s colorful quilted designs when […]

Read full story · Comments { 0 }

The Phenomenon that Is the Denny’s Twitter Account

When it comes to a company’s online presence in the modern era, I’ve found two things to be true. The first is that a majority of companies are now using social media as a tool to advertise products or services. The second is that Twitter provides the most opportunities for interaction. The platform provides both […]

Read full story · Comments { 0 }

October Monthly Reading Round-Up — Proofreading Tips, Election Content, Apple’s Holiday Forecast, Marketing in the Advocacy Era

October has come to a close, and the PRSSA 2016 National Conference came and went in the blink of an eye. Between professional development sessions, socials and networking opportunities, it was easy to fall behind on current events and industry news this month. In case you missed anything, here are eight interesting articles that were […]

Read full story · Comments { 0 }

Keep Up with the Kardashians on Social Media

It is rare to log onto Twitter, Facebook, Instagram or Snapchat without seeing something about the Kardashian family; whether they are a cover story for a magazine, advertising their apps or retweeted across your feed, you can never seem to escape their reach. With social media being a powerful and exceedingly growing tool in the […]

Read full story · Comments { 0 }

Engaging Through Dialogue: How This Public Relations Model Dominates Social Media

Engaging publics on social media is tricky. While digital platforms allow organizations to instantly reach large audiences, many fail to communicate efficiently. This communication is crucial for public relations practitioners to build relationships with audiences. Let me explain why. In April 2016, I conducted a study on Starbucks’ use of dialogues in online customer interactions. […]

Read full story · Comments { 0 }

September Monthly Reading Round-Up — Making Ethically Sound Decisions, Secrets of Great Communicators, Get-Out-The-Vote, Interview Follow Up

September flew by, and the PRSSA 2016 National Conference is right around the corner. Before heading to Indy, make sure you’re up to date on the latest industry news and trends by reading the Progressions Monthly Reading Round-Up. Below are eight article you may have missed this month: 1. Tough Situations: Making Ethically Sound Decisions in […]

Read full story · Comments { 0 }

Instagram Stories: How Are Our Platforms Merging?

Snapchat stories are a great way for businesses and celebrities to give a candid look at what their products and personal lives are really like. After 24 hours, the story disappears. Recently, Instagram added a new feature where users can also post stories, which will disappear after 24 hours as well, and populate the top […]

Read full story · Comments { 0 }

September Twitter Chat Recap — Millennial Ethics: Workplace Dilemmas and Scenarios

Thank you to everyone who participated in our September 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Dr. Tiffany Gallicano  (tweeting from @Gallicano) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “Twitter […]

Read full story · Comments { 0 }

Pros, Cons and Ethical Dilemmas of Live-Streaming

Since live-streaming first started surfacing on apps like Meerkat and Periscope, many who formerly watched traditional news broadcasts now look to live-streaming as a source for timely information. While Meerkat and Periscope have been available for some time, social media giants like Facebook and YouTube are making strides in this area by giving users a […]

Read full story · Comments { 0 }