Tag Archives | Social Media

PRSSA PRoud Month — Twitter Chat Recap

Thank you to everyone who participated in our PRSSA PRoud Month Twitter chat, “Loud and #PRoud: The Importance of D&I in the Industry.” This chat was co-hosted by Vice President of Diversity of Inclusion Adriênne Bolden (@leverage_miami) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Twitter chat was run using the hashtag #PRSSAPRoud, and highlights from […]

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How the New Instagram and Facebook Algorithm Will Affect Businesses

Recently, a new algorithm has been created for multiple social media platforms including Instagram and Facebook. This algorithm will remove the number of likes from posts and only show the names of a few mutual friends who liked the photo. The reasoning behind this algorithm was to help prevent the comparisons that take place from […]

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A-list Celebrities Are Out of Your League – Here’s How it Can Benefit You

When Kylie Jenner likes a product, we all like it. Or at least that’s what we all used to believe. Looking at the millions of likes and followers she sustains, you’d think her sphere of influence is incredibly large. And you wouldn’t be wrong. But consumers these days are getting smarter. When Jenner says she […]

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social media network icons

How You Can Make Your Social Media More Inclusive to the Disability Community

The modern world of media is being led by the digital age. Even though the digital age has helped reduce geographical and social barriers, is the digital age completely inclusive to people with disabilities? Technology has monumentally changed our culture in the past decade, improving the lives of people with disabilities and I wonder where […]

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Learning the Intricacies of Social Media at PRSSAIC

Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to […]

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Tweet by @dhh reads: The Apple Card is such a sexist program. My wife and I filed joint tax returns, live in a community-property state, and have been married for a long time. Yet Apple's black box algorithm thinks I deserve 20 times the credit limit she does. No appeals work.

Apple’s Response, or Lack Thereof, to Discrimination Allegations

Earlier this year Apple launched its credit card, Apple Card, in partnership with Goldman Sachs and Mastercard. The card application was made available to all United States residents on Aug. 6, 2019, and just three months later is being investigated for discrimination. The case started after a tweet from software engineer David Hansson went viral. […]

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Local Bands and the Art of Self-Promotion

You’d be hard pressed to find anyone better at self-promotion than a local musician. With tight budgets and probably not a whole lot of public relations experience, it’s interesting to see the ways artists have found to promote themselves. Having worked closely with local bands as a music journalist for a little over a year, […]

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Influencing Their Way Around the World

You’ve probably seen a plethora of influencers posing in serene, deep blue water as a waterfall crashes down behind them. Maybe your best friend has even been kind enough to crouch down in the dirt to capture just the right angle so you, too, can have the perfect photo from your trip to Bali for […]

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Let’s Get Brexit Done

After growing up in England, traveling Europe, being lucky enough to spend time in most of the world’s continents, and now living in America, I have been met with hundreds of questions about my culture. However, the topic on everyone’s lips when asking me about my British roots has recently been consistent…and that is ‘Brexit.’ […]

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Colorful artwork depicting Ruth Bader Ginsburg created by Ashley Longshore

Instagram According to Ashley Longshore

Let’s face it, the 9–5 desk job just isn’t for everyone. With the growth of social media and technology, more and more are turning to an unconventional work approach and for some, it is working quite well. How does making $1.3 million in under 2 hours on Instagram sound? To some, it sounds rather unattainable. […]

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