Tag Archives | Social Media

¡CONOCE CINCO HERRAMIENTAS PARA GESTIONAR TU IMAGEN Y REPUTACIÓN ONLINE!

Como dice el dicho: “No puedes amar a alguien, sin primero amarte a ti mismo.” Por ello es muy importante manejar nuestra propia imagen y reputación como buenos profesionales, antes de manejar los valores intangibles de una organización. La importancia reside en que tu marca personal (y cómo un tercero la entiende e interpreta) repercutirá […]

Read full story · Comments { 0 }

September Reading Roundup — Crisis Management, Twitter, Transparency and Equifax

With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses […]

Read full story · Comments { 0 }

Myths vs. Facts of Search Engine Optimization

When you have a question, where is the first place you look? You probably don’t call up your local public relations professional. You’re far more likely to open up Google and start searching. Once you find a promising snippet, you click and land on an organization’s page. Now you’re on their turf, surrounded by the […]

Read full story · Comments { 0 }

Podcast with the Pros: Heather Whaling

Heather Whaling, CEO and founder of Geben Communication, takes the German root of her company’s name to heart. Geben, which means “to give,” focuses on providing its employees with a quality work experience. She also focuses on this meaning throughout other aspects of her life. Heather is an advocate for women and girls in the […]

Read full story · Comments { 0 }

Do’s and Don’ts of Engaging with Professionals Online

Thanks to the internet, professionals across the world are available for communication 24/7 no matter where you live. Here is a helpful list of dos and don’ts when it comes to contacting professionals: DO: Loop it back to how you heard/know the professional. Professionals are more likely to reach out and give a job to […]

Read full story · Comments { 0 }

Your Brand, Your Story: The Importance of Personal Branding

Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you […]

Read full story · Comments { 0 }

Sports and Social Media: an Evolving Partnership

It’s no secret that social media has influence in our everyday lives. With the help of the new digital age we now live in, people can connect with loved ones and see things from all over the world in a matter of seconds. People can go from their daily routine to a viral internet sensation […]

Read full story · Comments { 0 }

To Post? Or Not to Post? That is the Question

Whenever you log on to your Twitter, Instagram, Snapchat or Facebook and you just can’t seem to shake those ever present, ugly and just wrong social media posts? If so, then great, you’re taking initiative to know what to post and what not to post on social media. In the field of communications and specifically […]

Read full story · Comments { 0 }

Public Relations Lessons from Steelers RB James Conner

If you don’t know James Conner’s story by now, you should. Even if you aren’t a football fan or don’t enjoy sports in general, his journey is as inspirational as they come. James Conner, an Erie, Pennsylvania, native finished his true freshman season in 2013 at the University of Pittsburgh by leading the Panthers in […]

Read full story · Comments { 0 }

Public Relations Lessons Learned from ‘The Bachelorette’

Only weeks ago, nearly six million viewers tuned in for the 2017 season premiere of “The Bachelorette,” on ABC. Nearly six million viewers watched as the beloved Rachel Lindsay met 31 suitors – one of whom could be her future husband. I am not ashamed to say: I love watching “The Bachelor” and “The Bachelorette.” […]

Read full story · Comments { 0 }