Tag Archives | Social Media

How Rebranding Your Chapter Can Increase Your Reach

Rebranding your PRSSA Chapter can be beneficial in many ways. Having a cohesive look can help you attract more students and gain more members. This might sound like a big challenge to many people; however, when I started my position as director of public relations for our Chapter, I was given a logo, website and […]

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PR Takeaways from the Fyre Festival Fiasco

In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” […]

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Lindsay Lohan: The Nostalgia Trap

At the age of 12, Lindsay Lohan made her acting debut. In the years following her success with the movie “The Parent Trap,” Lohan became one of Hollywood’s biggest stars. But her success in the movie industry came to a halt in 2007 following her first arrest, according to Variety.  Lohan was arrested five more […]

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The PR Professional’s Guide to Work Life Balance

Apply for jobs and internships, network, start a blog, read trade publications, rework your resume, update your LinkedIn—is anyone else exhausted? As aspiring PR professionals, we are constantly on the go and competitive by nature. Between writing your next content calendar and copy editing that press release, it can sometimes feel like we never catch […]

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Advance Your Career Instantly: Obtaining an Online Certification

Between classes, internships and PRSSA, public relations majors are constantly building their resumes to become the top future professional candidate. However, if you’re looking for a winter break challenge or looking to diversify your experience from your peers, there are inexpensive ways to expand your business and communications knowledge. Online certifications can help give students […]

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Social Media Can Be Your Biggest Differentiator in a Crowded Job Market

It’s your senior year of college and you’re starting to get excited about your first real job in PR. Right now, your potential is limitless. Your ambitions know no bounds. Your career is ready to take off. You’ve got eight months until graduation. I know it’s tempting but try to avoid spending the next seven […]

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3 Tips for Successful Influencer Marketing

With the digital marketing world constantly evolving, influencer marketing is a consistently effective approach to securing attention for a brand. Influencer marketing is when a business collaborates with an impactful person on social media to promote a product, service or campaign. These individuals, also known as social media influencers, generally have established a large and engaged […]

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Tips to Finding an Internship in College

Finding an internship in college can be slightly overwhelming; it is one of the first times you have had to think seriously about what life after college will look like. Personally, I was hit with this overwhelming feeling during the middle of my sophomore year of college. I knew event planning and building relationships with […]

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Public Relations and Influencers – Name a More Iconic Duo

Influencers have been the cool kid on the corporate block since 2004 but US companies have been slow to keep up with basic influencer etiquette. In October, Forbes released yet another article about the influencer pitfalls that trap many social media managers. These pitfalls can be avoided by understanding the fundamentals of influencer culture. Edelman’s […]

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The Intersection of PR and Social Media

Over the years, social media has slowly become one of the most critical aspects of public relations. Most people, no matter their age, has at least one social media account. Social media is now the way to reach a large group of people; however, there are specific things to keep in mind when making PR […]

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