Tag Archives | social media marketing

Drop it Like a Squat: Five PR Lessons from Fitness Influencers

If you have an interest, you can bet that there is an Instagram influencer or two that share it. For me, that interest is fitness. Every time I open Instagram’s “explore” tab, I find myself scrolling through hundreds of inspiring workout videos and gym selfies. While this serves as great motivation to get active, it […]

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Four Undiscovered Social Networks

Advances in social platforms move at breakneck speed. It is impossible to keep up with them all. But as aspiring public relations professionals, we must do our best. The more knowledgable we are of new social networks and trends, the more we can use that knowledge to predict how the public will react. That will […]

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Sail Away With Nonprofit Communications

If coordinating a benefit for an organization is difficult, coordinating a benefit in Monaco from the United States is next to impossible. But that is how I have spent recent days at SeaKeepers, the “yachting industry’s charity.” I started at the organization as an intern and quickly made the transition into a full-time employee as […]

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Four Ways Food Trucks Build Brand Identity

Emerson College’s PRSSA Chapter took chef James DiSabatino off his cooking duties for the night when he came to speak to PRSSA members at his alma mater. DiSabatino, founder of the wildly popular Boston food truck, Roxy’s Grilled Cheese, competed with his food truck on the second season of Food Network’s TV show “The Great […]

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Intern Talk: Using Social Media During Your Internship Quest [Podcast]

As Vice President of Internships and Job Services, my goal is to provide PRSSA members with the tools to secure an internship and make the most of their experience. In collaboration with FORUM Editor in Chief Amy Bishop, we are excited to introduce Intern Talk. Intern Talk will be a monthly podcast on the PRSSA […]

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