Tag Archives | social media engagement

Drop it Like a Squat: Five PR Lessons from Fitness Influencers

If you have an interest, you can bet that there is an Instagram influencer or two that share it. For me, that interest is fitness. Every time I open Instagram’s “explore” tab, I find myself scrolling through hundreds of inspiring workout videos and gym selfies. While this serves as great motivation to get active, it […]

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Do’s and Don’ts of Engaging with Professionals Online

Thanks to the internet, professionals across the world are available for communication 24/7 no matter where you live. Here is a helpful list of dos and don’ts when it comes to contacting professionals: DO: Loop it back to how you heard/know the professional. Professionals are more likely to reach out and give a job to […]

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Four Ways Food Trucks Build Brand Identity

Emerson College’s PRSSA Chapter took chef James DiSabatino off his cooking duties for the night when he came to speak to PRSSA members at his alma mater. DiSabatino, founder of the wildly popular Boston food truck, Roxy’s Grilled Cheese, competed with his food truck on the second season of Food Network’s TV show “The Great […]

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