Tag Archives | research

Navigating PR Jargon

I knew from the moment that I applied for college what I wanted to major in — journalism. I wrote for my high school paper and eventually became editor. With that came responsibility, extra work and terms to learn. Copy, layout, leads and deadlines were all part of my vocabulary. Then, I came to college […]

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How to Nail Long-Distance Interviews

Internship and first job interviews can be a challenge, especially if you go to school far from home or your dream company/city. There are two common long-distance interview types: phone and Skype, and each can have a unique set of challenges. Below are some key things to do before, during and after an interview, collected […]

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4 Tips to Nail that Job Interview

So, you want to get hired. You’re ready, you’re excited, you’re anticipating your first day on the job, but there’s one thing standing between you and that first day: the ever daunting, and rather intimidating, job interview. Within this post you’ll find helpful hints and practical advice on how to nail that interview. 1)   Do […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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The Internship Application Process in 5 Easy Steps

For the typical college student, the beginning of the spring semester is a chance to relax before the stress caused by midterms and class projects. While you’re relaxing, take the time to start preparing to apply for summer internships. While some application deadlines have already passed, many have deadlines early in the spring. Taking steps […]

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I Got 99 Problems but a Pitch Ain’t One: Tips for Proper Pitching to a Publication

Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know […]

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How to Make the Most of Your Degree’s Electives

Before every semester, students fret about what courses they need to take to fulfill their degree requirements. Next time you find yourself in this situation, use those extra electives and degree requirements to your advantage by choosing one of these out of the box courses. Screenwriting While this course is typically taken by theater and […]

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First Annual #PRSSABowl Recap

With the launch of the first annual #PRSSABowl to accompany the big game, members discussed commercials from a public relations standpoint. Check out the recap below to see what members said about their favorite and least favorite commercials of the night. [View the story “First Annual #PRSSABowl Recap” on Storify]

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Five Tips for Succeeding in the PRSSA Day-Of Competition

I participated in the PRSSA Day-of Competition at two National Assemblies. The first year, I came into the competition not knowing what to expect, and my team didn’t fare too well in front of the judges. The next year, I entered the competition armed with the lessons I learned from the first try. This time, […]

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Intern Talk: Crafting a Standout Résumé

The process of applying for jobs can be overwhelming due to the many variables – especially with résumés – that can affect your hiring potential. If you prepare and research in advance, it is much easier to craft a résumé that stands out among the rest. Remember that it’s not all about you On its surface, a […]

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