Tag Archives | research

Finding a Company Culture that Fits You

There are many important things to consider when applying for an internship or job. There are the basic requirements like salary and location but there is another important piece to the puzzle—company culture. Many people emphasize the importance of company culture; however, few people know how to find the right one. Get to know yourself. […]

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The Good, the Bad and the Ugly: Case Study Edition

I’m currently taking a public relations case study course in which every class we discuss and examine some of PR’s best and worst moments. Topics have ranged from consumer products and health communication, to social marketing campaigns and community relation cases. Since starting this course, I have greatly developed my sense of what makes a […]

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Navigating PR Jargon

I knew from the moment that I applied for college what I wanted to major in — journalism. I wrote for my high school paper and eventually became editor. With that came responsibility, extra work and terms to learn. Copy, layout, leads and deadlines were all part of my vocabulary. Then, I came to college […]

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How to Nail Long-Distance Interviews

Internship and first job interviews can be a challenge, especially if you go to school far from home or your dream company/city. There are two common long-distance interview types: phone and Skype, and each can have a unique set of challenges. Below are some key things to do before, during and after an interview, collected […]

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4 Tips to Nail that Job Interview

So, you want to get hired. You’re ready, you’re excited, you’re anticipating your first day on the job, but there’s one thing standing between you and that first day: the ever daunting, and rather intimidating, job interview. Within this post you’ll find helpful hints and practical advice on how to nail that interview. 1)   Do […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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The Internship Application Process in 5 Easy Steps

For the typical college student, the beginning of the spring semester is a chance to relax before the stress caused by midterms and class projects. While you’re relaxing, take the time to start preparing to apply for summer internships. While some application deadlines have already passed, many have deadlines early in the spring. Taking steps […]

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I Got 99 Problems but a Pitch Ain’t One: Tips for Proper Pitching to a Publication

Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know […]

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How to Make the Most of Your Degree’s Electives

Before every semester, students fret about what courses they need to take to fulfill their degree requirements. Next time you find yourself in this situation, use those extra electives and degree requirements to your advantage by choosing one of these out of the box courses. Screenwriting While this course is typically taken by theater and […]

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First Annual #PRSSABowl Recap

With the launch of the first annual #PRSSABowl to accompany the big game, members discussed commercials from a public relations standpoint. Check out the recap below to see what members said about their favorite and least favorite commercials of the night. [View the story “First Annual #PRSSABowl Recap” on Storify]

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