Tag Archives | reputation

The Power of Self According to Matt Prince

Matt Prince, senior manager for public relations and brand management at Taco Bell, spoke to delegates attending the PRSSA National Assembly about the power of self and how this is important to be successful in the world that is ahead. Prince broke the session down into six areas that allow individuals to reflect on self-identity, […]

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The University of Florida Hosts Super Bowl Advertisement Trust Review

The University of Florida Chapter of PRSSA partnered with The Agency at UF and UF Ad Society to create the first Brand Bowl on Super Bowl Sunday. The purpose of the Brand Bowl was to analyze the trustworthiness of the Super Bowl advertisements. For these students, it was more than a sporting event; it was […]

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Roll With Your Reputation [National Conference 2018 Session Recap]

Session: Roll With Your Reputation: Sports PR Presenter: Andy McGowan, Clinical Instructor, Georgia State University Recap: The media world is ever changing. Nowadays everyone is a reporter and everything is on the record. Presenter Andy McGowan emphasized this concept throughout his presentation. To start, he asked what reputation is. There are two parts of reputation: the rational part […]

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5 Rebranding Tips as Learned from Justin Bieber

Yes, you read that headline correctly. Going from a flippy-haired, freckle-faced kid to an almost always shirtless “bad boy,” Justin Bieber has brought his “Beliebers” a long way. After multiple arrests and public fights, Bieber rebranded himself. Here are some helpful tips for rebranding as learned from Bieber’s rise and fall. 1. Lay Low for […]

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November Twitter Chat Highlights: Internships

We’d like to thank everyone who participated in the November PRSSA Twitter chat. PRSSA would especially like to thank Aaron Brown, managing director at Fahlgren Mortine, for joining the chat to provide his professional advice. Additionally, we’d like to thank co-moderators Vice President of Internships/ Job Services, Joe Clarkson, FORUM Editor in Chief, Amy Bishop […]

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Six Steps to Be a PR Superstar

For those of us looking for a public relations career in the near future, we need to establish ourselves. However, everyone starts on a different level, and everyone brings his or her own skills. So, how do you get ahead? Here are six key steps to reaching your future dream job. 1. Intern Internships are […]

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