Tag Archives | relationships

A Brand New You

Just like any healthy relationship, it takes strong communication to make people aware of who you are and what you’re about. What’s your relationship status with your personal brand? If you’re checking the “it’s complicated” box, you’re not alone. Your personal brand is complicated to deal with, both internally and externally. But in order to […]

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How to Get a Mentor

Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individuals. I have often argued that not only are mentors valuable, but a variety of mentors is perhaps the best path to objective, savvy and smart advice […]

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Meet the Living Legends [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Bridget Coffing, chief communications officer, emeritus, McDonald’s Corporation; Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller; Moderator: Brian Price, digital marketing manager, Starwood Retail Partners Recap: Bridget Coffing and Mike Fernandez are two accomplished business professionals who both pushed through diversity boundaries in the […]

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How Social Media Addictions Strain Relationships with College Students

While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives.   As we approach the holiday season, some […]

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Making Your Adviser Your Mentor

As members of PRSSA, there are a number of resources we have at our disposal. These resources come at the national, regional and local Chapter level. At the Chapter level, you are given two Advisers to work with: one Faculty Adviser and one Professional Adviser. Both are able to help guide you throughout your education […]

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Pat Ford’s Top Tips for Building Relationships

This summer I had the rare treat of working down the hall from a public relations great, Pat Ford, vice chairman and chief client officer at Burson-Marsteller. The recipient of the Milestones in Mentoring Legacy Award from the Plank Center for Leadership in Public Relations and recipient of 2016 Institute for Public Relations (IPR) Alexander […]

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Mentorship: Making a Difference by Modeling Young Minds

Having a mentor in the public relations industry is essential to success. Having a mentor, and being a mentor, can also be one of the most rewarding professional and personal experiences. Mentorship presents an opportunity for personal growth and professional development, but how are these relationships formed? Where can you find mentorship opportunities? What should […]

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October Twitter Chat Recap — PRSSA/PRSA Relationship Month

Thank you to everyone who participated in our October 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Professional Development Liz Skeele (tweeting from @LizSkeele) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! […]

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Intern Talk: How to Maintain Relationships Formed During Your Internship

The internship has ended, you’re back on campus and classes have begun — now what? The transition can be a challenge, but it’s crucial when it comes to bridging the gap between relationships formed during the internship and maintaining your network. I chatted with Lori Crabtree, senior communications specialist at Southwest Airlines, about the best […]

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The Benefits of Joining PRSA

The transition from college to the real world can be really scary You now have to worry about paying bills,  finding a full-time job in your desired career field — the list goes on and on. One of the most valuable resources for young public relations professionals during this time is PRSA — PRSSA’s parent […]

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