Tag Archives | relations

Taming the Media Monster [National Conference 2018 Session Recap]

Session: Taming the Media Monster Presenter: Dr. Joseph V. Trahan III, APR. CEO & President of Trahan and Associates Recap: Dr. Trahan’s session was inspirational, impactful and intimate. He exuded knowledge and passion for crisis communications and he electrified the room of students. Dr. Trahan spoke about the many ways to deal with crises and told […]

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5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

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Certificate in Principles of Public Relations Propels Recent Grads Forward

I was one of nine recent graduates of New Jersey college/university public relations education programs to earn the new Certificate in Principles of Public Relations offered through the Universal Accreditation Board (UAB) and administered by the Public Relations Society of America (PRSA) in November of 2014. The initiative, launched in 2014, challenges PRSSA members in […]

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I Got 99 Problems but a Pitch Ain’t One: Tips for Proper Pitching to a Publication

Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know […]

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August Monthly Reading Round-Up — Cecil the Lion, Journalists Twitter Shame PR Pros, Subway Crisis

Back to school season is upon us, which means even less time to keep up with industry reading. Never fear, the Progressions Monthly Reading Round-Up is here. Another month has passed and here are the top eight articles you may have missed: 1. The GOP Debate Generated 1,273% More Tweets Than Jon Stewart’s Sendoff     […]

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