Tag Archives | public relations

How to Make the Most of the PRSSA 2017 National Conference

The PRSSA National Conference is one of the best ways to enhance your education, broaden your professional network and launch your career. This year, the Conference will be in Boston Oct. 6-10. The first thing you can do to take advantage of all the Conference has to offer is register by Sept. 8. You can […]

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Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]

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May Monthly Reading Round-Up — Branded Content, Crafting Pitches, Career Advice, Crisis Management

As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of […]

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Paquet Takes His Public Relations Skills Across the Pond

Jordan Paquet spends his weeks near a fjord at the Oslo-based headquarters of Helly Hansen, a clothing brand widely known for their technical sailing, performance skiing and premium workwear lines, working on the global marketing team. His weekends are often spent in the mountains or exploring his natural surroundings in Norway and he believes he’s […]

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Career Advice for Recent Graduates from the Pros

Thousands of public relations graduates hit the workforce after graduation every spring with internships, writing experience, 4.0 GPAs and volunteer experience neatly organized on their resume as it is sent it out to dozens of potential employers. Once you’ve landed that first job, how can you ensure your own success? Professionals in the field offer […]

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May Twitter Chat Recap — #StandOutInPR

Thank you to everyone who participated in our #StandOutInPR Twitter chat. Specifically, we’d like to thank our co-hosts Katherine Morales, APR, Kathy Rennie, APR, and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for the next Twitter chat! [View the story “May Twitter Chat Recap — […]

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Where Heineken Flourished and Pepsi Failed

There’s a good chance Pepsi has been the butt of your jokes for the last few weeks. The brand created an ad, which if you haven’t seen, involved Kendall Jenner solving world peace by handing a cop a Pepsi during a protest. This attempt to produce meaningful content with a unifying message failed miserably. Yet, […]

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How PRSSA Led Hernandez to Her Career

Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this […]

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From Nikes to Heels: How Being an Athlete Makes Me a Better Professional

As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong […]

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City Series: Live and Work in Detroit for a High Octane Career

Detroit is a public relations professional’s playground. As a native, I’m happy to share the many reasons new professionals should consider opportunities in the ‘Motor City,’ both from a career and quality of life perspective. Because of the large number of Fortune 100 companies, particularly within the automotive industry, the public relations profession has grown […]

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