Tag Archives | public relations

Getting Outside the Classroom: How Agency Tours Provide Young Pros With Valuable Advice

Agency tours offer a chance for students to peek into their future careers and get inspired. Meeting with professionals gives the organization access to advice from people who are active and knowledgeable in the industry. Last semester, the University of Wisconsin–Eau Claire PRSSA Chapter traveled to Minneapolis to check out two communication powerhouses: Lola Red […]

Read full story · Comments { 0 }

A View of Debra A. Miller’s Life Full of Inspiration and Mentorship

This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. As the 2006 Gold Anvil Winner and PRSA 1997 National President, Debra A. Miller, Ed.D, APR, Fellow PRSA, is a public relations leader, strategist, counselor, […]

Read full story · Comments { 0 }

How to Network When Meeting People Is Your Biggest Fear

Do you get anxious when you’re in public? Do you fear meeting new people and imagine the awkward silence, how you’ll end up saying something wrong, or else? Do you prefer to avoid communication and the chance of rejection? If that’s you, you’re not alone. If you’re a bit shy, aren’t a people person, are […]

Read full story · Comments { 0 }

Finding Your Public Relations Niche

Public relations professionals can delve into many different areas of the industry. College students have the opportunity to further focus their studies by adding minors to their education, which can help craft greater knowledge both personally and professionally. Minors allow one to explore other areas of interest and link together multiple disciplines. This helps prepare […]

Read full story · Comments { 0 }

Using a Public Relations Degree in a Non-Public Relations Field

When I graduated college, I decided to move to Ecuador and teach English for a year with WorldTeach, a nonprofit organization that provides volunteer teachers to meet local needs and promote responsible global citizenship in developing countries. The world is an awfully big place and it was important that I take some time to experience […]

Read full story · Comments { 0 }

The Woman Behind New Year’s Eve in Times Square: A Q&A with Liz Hart

Cue the lights, camera and action. Ever wonder what goes on behind the scenes of the the iconic New Year’s Eve ball drop in Times Square? I had the pleasure of talking with Liz Hart, supervising producer of the New Year’s Eve in Times Square Official Live Stream Show with Live X. Hart shared how […]

Read full story · Comments { 0 }

Breaking Into the World of Fashion PR

Working in the fashion industry is not an easy job. It requires long hours and hard work. This career choice is not for the fainthearted, but if you are someone who masters the art of representing a single brand or even multiple brands at once, you will be successful as a fashion publicist. Former voice […]

Read full story · Comments { 0 }

The Influence of the Media in the Presidential Election

The media is one of the largest platforms for influencing public opinion. Media includes both traditional channels (television, radio, newspaper) and new channels (social media, banner ads, blogs). Any work in public relations or communications often includes all these different forms of media. As future public relations professionals, it’s our job to be good stewards […]

Read full story · Comments { 0 }

Recap and Reflection: Ketchum Student Diversity and Inclusion Workshop

On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications […]

Read full story · Comments { 0 }

An Analysis of the 2016 Presidential Candidates’ PR Flops

The campaigns for Hillary Clinton and Donald Trump were each clouded by controversy and punctuated by different scandals, and as public relations practitioners it is important that we acknowledge how these issues were handled. The candidates spent copious amounts of time and energy to build their self images and to brand themselves. So the question […]

Read full story · Comments { 0 }