Tag Archives | public relations

What Diversity on Campus Means to You: Kent State PRSSA

It seems like diversity is one of the hottest topics right now — and it should be. It’s important to interact with people from diverse backgrounds whose opinions differ from your own. For the 40,000 students that make up Kent State University’s eight campuses, diversity unquestionably plays an important role. Since the Kent State student […]

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Navigating PR Jargon

I knew from the moment that I applied for college what I wanted to major in — journalism. I wrote for my high school paper and eventually became editor. With that came responsibility, extra work and terms to learn. Copy, layout, leads and deadlines were all part of my vocabulary. Then, I came to college […]

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PR in Campus Activities

Clubs and organizations are forums where students have the ability to nurture their public relations skills. Different clubs and organizations provide students the opportunity to become involved in areas that interest them. For example, a student wildlife club in college facilitates the interests of students that have a passion for nature. Eventually, students can establish […]

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Public Relations Lessons Learned from ‘The Bachelorette’

Only weeks ago, nearly six million viewers tuned in for the 2017 season premiere of “The Bachelorette,” on ABC. Nearly six million viewers watched as the beloved Rachel Lindsay met 31 suitors – one of whom could be her future husband. I am not ashamed to say: I love watching “The Bachelor” and “The Bachelorette.” […]

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Running Into the Public Relations Industry

School, internships, friends, family and life are not always easy and often must to choose between the difficult path or the easy one. Most would choose what is easy because it requires less time and effort — but where is the reward in that? Oftentimes people will tell you to choose the easy way because, […]

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How to Make the Most of the PRSSA 2017 National Conference

The PRSSA National Conference is one of the best ways to enhance your education, broaden your professional network and launch your career. This year, the Conference will be in Boston Oct. 6-10. The first thing you can do to take advantage of all the Conference has to offer is register by Sept. 8. You can […]

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Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]

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May Monthly Reading Round-Up — Branded Content, Crafting Pitches, Career Advice, Crisis Management

As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of […]

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Paquet Takes His Public Relations Skills Across the Pond

Jordan Paquet spends his weeks near a fjord at the Oslo-based headquarters of Helly Hansen, a clothing brand widely known for their technical sailing, performance skiing and premium workwear lines, working on the global marketing team. His weekends are often spent in the mountains or exploring his natural surroundings in Norway and he believes he’s […]

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Career Advice for Recent Graduates from the Pros

Thousands of public relations graduates hit the workforce after graduation every spring with internships, writing experience, 4.0 GPAs and volunteer experience neatly organized on their resume as it is sent it out to dozens of potential employers. Once you’ve landed that first job, how can you ensure your own success? Professionals in the field offer […]

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