Tag Archives | public relations

Got Stress? A PR Profesional Gives Helpful Tips

Imagine you are working at your first public relations job. A news release needs to be drafted by the end of the night, you need to customize pitches for journalists, one of your clients is in the middle of a crisis and you are stressed out. Welcome to the demanding work of a public relations […]

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The story of an aspiring, bi-sexual public relations leader.

Throughout the month of June we continue to celebrate the LGBTQ+ community across the globe. I was inspired to share my story because I want other LGBTQ+ students to understand that they can succeed in this industry. I would like to begin this story by sharing my LGBTQ+ journey. It wasn’t until middle school that […]

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Ending the Decade on the Right Note

As 2019 came to a close, so did a decade of social activism, public relations insightfulness and public relation campaign innovation. From 2010 to 2019, we witnessed incredible partnerships and the magic of the Internet: international connection and unity through conversation. The Team Trees initiative ended the year doing just that — creating a collective […]

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Graphic from learn.gr.com contrasting public relations to advertising

Breaking Public Relations Stereotypes

There are many myths people outside the communications world believe about public relations professionals. I am here to debunk a few of these stereotypes. 1. Liar, Liar. The No. 1 stereotype of public relations professionals is they spin the truth and display dishonesty. This could not be further from the truth. Public relations people are […]

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Reverse Marketing: An Unexpected but Very Effective PR Strategy

In today’s world full of advertisements and public relations techniques, how do you stand out when it seems like every company is doing the same thing? It can seem almost impossible to stand out or to make a lasting impression on an audience. In 2017, Patagonia stood out by doing something very unusual. They ran […]

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Career Development Month — Twitter Chat Recap

Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information […]

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Epic Games and Fortnite: A Year in PR Review

It’s been quite an epic year for games studio and publisher Epic Games, as the company has continued its momentum after scoring a hit with Fortnite last year in 2018. From shaking up the PC game marketplace with its new online store to taking over the internet on multiple occasions to hosting a first of […]

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Tweet by @dhh reads: The Apple Card is such a sexist program. My wife and I filed joint tax returns, live in a community-property state, and have been married for a long time. Yet Apple's black box algorithm thinks I deserve 20 times the credit limit she does. No appeals work.

Apple’s Response, or Lack Thereof, to Discrimination Allegations

Earlier this year Apple launched its credit card, Apple Card, in partnership with Goldman Sachs and Mastercard. The card application was made available to all United States residents on Aug. 6, 2019, and just three months later is being investigated for discrimination. The case started after a tweet from software engineer David Hansson went viral. […]

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Five Easy Ways Canva Can Help Branding

College students looking to work in public relations (PR) need to understand the advantages of good branding. When done properly, a symbol, color pattern or font can draw to mind a specific company, even when used in an unrelated way. Think of the classic “Disney font” or the red and yellow that McDonald’s uses. Every […]

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Influencing Their Way Around the World

You’ve probably seen a plethora of influencers posing in serene, deep blue water as a waterfall crashes down behind them. Maybe your best friend has even been kind enough to crouch down in the dirt to capture just the right angle so you, too, can have the perfect photo from your trip to Bali for […]

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