Tag Archives | public relations students

How My Future Husband Networked His Way Into My Heart Via PRSSA

In conferences, Chapter meetings and Twitter chats, we always discuss how important it is to network and to increase your personal brand; what we don’t always acknowledge are the benefits they can have for your personal life. Although my story isn’t the typical PRSSA experience, it’s still one worth sharing. When I first registered as […]

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Chapters Commemorate Betsy Plank by Celebrating #BetsyDay in Unique Ways

[View the story “PRSSA Celebrates #BetsyDay” on Storify]

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City Series: Public Relations Thrives in Sacramento — America’s Most Diverse City

We are an indomitable city. We are the farm-to-fork capital of the world. We are Sacramento Proud. Welcome to Sacramento, America’s Most Diverse City and the state capital of California! Sacramento is a diverse city, not only in its people, but in its cultures and opportunities. Our job market is booming with public affairs and nonprofit […]

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Dear Chapter Development: Building a Budget out of Nothing

Dear Chapter Development, My Chapter has little-to-no budget, so what should we do? A Chapter’s budget can determine a lot about its programming for the year. When the budget is low, Chapter leaders can feel limited in their efforts. There is one key way to fix that: fundraise. Start by looking for fundraising ideas in […]

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What it Takes to Lead Change Effectively in an Organization [National Assembly Keynote Recap]

Session: Leading Teams Through Change and Transition Presenter: Victoria Trapp, Global Transition Manager, Nike Inc. Recap: Change is inevitable, but with the help of Nike Global Transition Manager Victoria Trapp, you can get through it smoothly and come out the other side energized and excited to move forward. Trapp spoke about recognizing the importance of […]

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How Effective Storytelling can Drive Business Results for Clients [National Assembly Session Recap]

Session: Special Session Presenter: Jenny Moede, Oregon Storyboard Executive Director Recap: Jenny Moede explained the importance of storytelling in being successful in public relations. To figure out how to effectively get business results for your client, the first step is to conduct research to better understand your client’s target customers, she said. Now make your […]

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Handling Conflict: Recognize it, Confront it, Resolve it [National Assembly Session Recap]

Session: Risk Management: Navigating Difficult Conversations Presenters: Don Egle, APR, ABC, PRSSA National Professional Adviser, Senior Director of Communications & Spokesperson for James Madison University; Brian Price, PRSSA Immediate Past President, Assistant Account Executive at Edelman; Heather Harder, PRSSA National President, Account Coordinator at Capstrat Recap: “Who likes conflict?” Few people raised their hands when […]

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Authentic Leadership: Instilling Passion and Ensuring a Legacy [National Assembly Session Recap]

Session: Peer Leadership: Today a Leader, Tomorrow a Legacy Presenter: Robert “Pritch” Pritchard, APR, Fellow PRSA, PRSSA National Faculty Adviser; David Lee Watta, PRSSA Vice President of Regional Conferences; Dea Pennington, PRSSA Vice President of Professional Services; Laura Daronatsy, PRSSA Publications Editor in Chief Recap: Attendees of this session participated in a leadership style quiz, […]

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How to Find Success Before, During and After a Regional Conference

Maybe you’re finally on your way to a PRSSA Regional Conference or maybe you’ve already been to one. Here are some tips on how to make the most of your Regional Conference experience. Before: Prepare Preparing yourself for a conference requires knowing the essentials — who, what, where and when. This information can be found […]

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City Series: Examining the Bustling Public Relations Industry of Nashville

Dynamic. Robust. Diverse. This is the public relations industry in Nashville, Tennessee. The city is well deserving of its nickname, “Music City,” inspired by its recording industry and the bounty of live music performances all around town every night. Nashville is music and so much more, and its public relations industry reflects this. It’s also […]

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