Tag Archives | PRSSANC

Live Your Purpose: The Living Legends of Public Relations [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Nick Ashooh, APCO Worldwide; Patrice Tanaka, Joyful Planet LLC; moderated by Brian Price, Starwood Retail Partners Recap: Nick Ashooh and Patrice Tanaka covered not only their personal experiences in public relations but also their wealth of advice for PRSSA members as growing professionals. Their insight and […]

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Sticking to the Brand [National Conference Recap]

Session: Sticking to the Brand  Presenter: Jonathan Yohannan, Panera Bread  Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand […]

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Brews and Beats: Boston Artist Creates Musical Success with a New Beer [National Conference Recap]

Session: Invention in PR Presenter: Adam Richie, Adam Richie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together every aspect of his personality and interests. As a PR agency owner, Ritchie took his own band on as a client in search of a way to bring a small unsigned band […]

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Community From Tragedy [National Conference Recap]

Special Session: Community From Tragedy: The Story of the Boston Marathon Bombing Presenters: T.K. Skenderian, Boston Athletic Association, Heather Abbott, Marathon Survivor Recep: In this session, we gained a first-hand perspective on the tragedies that struck the Boston community on April 15, 2013 and how from a tragedy can rise a new-meaning. While communicating during […]

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Beyond the PR Stunt [National Conference Recap]

Session: Beyond the PR Stunt: Creativity in PR Jobs You Didn’t Know Existed Presenter: Michael DiSalvo, Vice President, Ogilvy Recap: Michael DiSalvo challenged society’s and students’ view of public relations in his engaging session about finding creativity in unlikely and some of the most, in his words, “uncool” sectors of the industry. DiSalvo highlighted that […]

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Chapter Development Session [National Conference Recap]

Session: Eastern Michigan University: How to Grow your Chapter on a Non-Traditional Campus Presenters: Abby Cousineau, Hope Salyer, Josie Bobeck and Madison Harmon Recap: In this session we learned how to maintain and grow a strong PRSSA Chapter on a non-traditional campus. What is a non-traditional campus? A non-traditional campus is a commuter school, a […]

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PRSA Foundation PRSSA 2017 National Conference Grant

On the very first day of my intro to PR class, my professor, Lynn Applebaum, informed us about a grant by the PRSA Foundation that would be awarded to eight students around the country to attend the PRSSA National Conference in Boston. She told us how to apply, offered to write recommendation letters to those […]

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Celebrity Focused PR [National Conference Recap]

Session: Celebrity Focused Public Relations Presenter: Rita Tateel, President, The Celebrity Source Recap: Rita Tateel, president of The Celebrity Source, presented the Celebrity Focused Public Relations session at the Public Relations Student Society of America 2017 National Conference. She began by providing us with a definition for the term celebrity and described how many celebrities […]

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Sports PR [National Conference Recap]

Session: Sports Public Relations Presenter: Nikki Barjon, The Barjon Group Recap: What’s the key to a winning team? A successful coach with a game plan. The same goes for getting your public relations career up and off the ground. To get to that game winning moment or championship ring you need to prepare a game […]

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Success in Digital Media [National Conference Recap]

Session:  Success in Digital Media: Improve your Presence on Internet as a PRSSA Chapter Presenter: Universidad de San Martin de Porres In this session, attendees learned that developing a strong presence on social media does not happen overnight. It takes a team of people to help create and manage online content. For example, Universidad de […]

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