Tag Archives | PRSSA

Sticking to the Brand [National Conference Recap]

Session: Sticking to the Brand  Presenter: Jonathan Yohannan, Panera Bread  Recap: Jonathan Yohannan, director of public relations for Panera Bread, spoke about the specific brand strategies that Panera Bread uses to gain brand loyalty. He focused on an array of case studies and tactics that were used to enhance and exemplify Panera Bread’s specific brand […]

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Brews and Beats: Boston Band Creates PR Success with a New Beer [National Conference Recap]

Session: Invention in PR Presenter: Adam Ritchie, Adam Ritchie Brand Direction Recap: The Invention in PR session detailed Ritchie’s success in bringing together his passions and interests. As a PR agency owner, Ritchie took on his own band as a client, and sought to find a way to bring national exposure to an unsigned, independent band. In the […]

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Podcast with the Pros: Jane Dvorak

PRSA 2017 Chair Jane Dvorak, APR, Fellow PRSA has driven communications programs for some of the largest nonprofits. She has used her “thematic planning” concept to boost client programs that have resulted in media coverage in National Geographic and garnered multiple local and national awards. She uses her 30 years of experience to help organizations […]

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PRSSA History Quiz 1

Join us as we celebrate PRSSA’s 50th anniversary, as well as all of its history. Test your knowledge with the questions below!    

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Transitioning from PRSSA to PRSA

Throughout one’s college career, it is important to seek opportunities for advancement outside of academia. One avenue is joining pre-professional organizations to gain experience and learn to get a peep into what the professional world is like. Transitioning to PRSSA’s professional organization, PRSA, provides a more realistic immersion into professional practice as students get to […]

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The Importance of Diversity in the Workplace

Diversity is a word that immediately stirs up an abundance of thoughts when mentioned – especially in today’s society. While there are many wavering thoughts about diversity, it is both important and inevitable in the workplace. Diversity is what sets everything apart. The key to mastering diversity is to embrace it. You are different from […]

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Preparing for APR — Starting Now!

Grab your phone. Set a reminder for five years from today: “APR time! I can do it!” The APR or Accreditation in Public Relations is a voluntary certification program for public relations professionals. The distinction of those three letters after your name sets you apart as a PR pro who has demonstrated broad knowledge, experience […]

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What Diversity on Campus Means to You: Kent State PRSSA

It seems like diversity is one of the hottest topics right now — and it should be. It’s important to interact with people from diverse backgrounds whose opinions differ from your own. For the 40,000 students that make up Kent State University’s eight campuses, diversity unquestionably plays an important role. Since the Kent State student […]

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Navigating PR Jargon

I knew from the moment that I applied for college what I wanted to major in — journalism. I wrote for my high school paper and eventually became editor. With that came responsibility, extra work and terms to learn. Copy, layout, leads and deadlines were all part of my vocabulary. Then, I came to college […]

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Benefits of Attending PRSSA/PRSA Events

There are many reasons students should join PRSSA — enhance your education, broaden your network and launch your career. The constructive work one does during these formative college years will go a long way in paving the way to success post-graduation. One way a public relations student can aid this success is by attending PRSSA […]

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