Tag Archives | PRSSA

Financial Communications (National Conference 2018 Session Recap)

Session: The Fast-Paced World of Financial Communications Speakers: Kris Cole, Associate Vice President of Prosek Partners Recap: As someone who is not a finance person and can barely do her taxes, I went to the financial communications session. Conference is the time to learn new things so I figured, why not? Cole started off the […]

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Becoming the Change (National Conference 2018 Recap)

Session: Becoming the Change: Rising from Tragedy to March for Our Lives Presenter: Brendan Duff and Delaney Tarr  Recap: Brendan Duff and Delaney Tarr took us through the story on how the March for Our Lives Movement started. They weren’t there to explain what happened to them or how they felt about the horrific day of the […]

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What’s The Latest On Chapter News: Why Your Chapter Should Submit

You are probably wondering what is so valuable about Chapter News and more importantly, why your Chapter should submit a release? Chapter News is not only underutilized but unfortunately often undervalued and goes unnoticed on the behalf of students. Many students are often unaware of the fact that they have the opportunity to submit their […]

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AP Style Quiz #8

Test your knowledge with our latest quiz! – Elizabeth Frenaye is a senior studying public relations and strategic communications, with a focus in event management, as well as international studies at American University. For her chapter of PRSSA, she is the service director and in charge of the Bateman Competition.

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PR Practice Outside the Classroom

As a Communication Studies student at James Madison University, I have learned a variety of skills that will assist me in my post-graduation plans. As a senior, I feel confident about my future after college not only because of the education that I have received but also because of the experience I have gained outside […]

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Finishing Strong: Making the Most of Senior Year

This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. You’ve been studying long and hard and you’ve finally made it to your last year of college. You’re on the cusp of the next chapter of your young life when it hits you: Senioritis. Symptoms include exhaustion, […]

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Keep Austin Weird – PRSSA National Conference 2018

 For years, Austin, Texas has often been compared to Silicon Valley in California and has been dubbed Silicon Hills. However, there’s more to Austin than meets the eye. From the outside looking in you see a fast-growing, populated area that has been the result of gentrification over the years. What you don’t see is a […]

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Meet Ben Butler: A Q&A with the New PRSSA National Professional Adviser

Ben Butler, APR, is the founder and client services director for Top Hat— an award-winning marketing communications firm in Pittsburgh. In his past life, he served as a public relations specialist for a motorsports complex, the National Vice President of Public Relations for PRSSA, Director of Inbound Partnerships at an inbound marketing agency (GuavaBox) and Head […]

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Seven Truths: Trends That Will Affect Your Work as Students and Professionals [Leadership Rally Recap]

Saturday’s Keynote and case study speaker was Keith Burton of Grayson Emmett Partners. His presentation covered seven truths that he believes are affecting students and professionals in the industry. The seven truths, according to Mr. Burton are: 1) Average is officially dead. The field of public relations is moving and changing quickly. If older models […]

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