Tag Archives | PRSSA

The Meaning of PR

When I immigrated from El Salvador five years ago and became a first-generation student in Los Angeles, I never thought I would pick public relations as a career. But looking back, that was the path I wanted to follow all along but did not think I could chase. I was always attracted to communication, science, […]

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August Twitter Chat Recap- #WeArePRSSA

The 2020–2021 PRSSA school year has officially begun, and that means the return of Twitter chats. The first Twitter chat of the year was hosted by Katy Belanger, PRSSA National vice president of digital communications. The chat, titled “#WeArePRSSA: PRSSA Benefits and Best Chapter Practices,” highlighted member benefits and united PRSSA members from across the […]

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Tips for the PRSA Certificate in Principles of Public Relations Exam

When I graduated from the University of South Carolina in December of 2019, the last thing I wanted to do was study for an exam. I felt eager to jump into my career and wipe my hands of the academic demands of college life. College is hard, and I was finished. It wasn’t until I […]

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Let’s Chat: Telling Stories Through Virtual Events

Welcome to the new era of virtual events! It is certainly a turbulent time, but an exciting one filled with so much potential. While we all pivot into this “new normal,” here are three key thoughts to keep in mind while planning and executing virtual events or conferences. We are currently redefining what connection looks […]

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High School outreach goes virtual during COVID-19

A Creative and Thoughtful Way of Giving Back PRSSA lists all the requirements to be named an outstanding Chapter. But, do we really know what it takes? It takes vast amounts of hard work, determination, and articulate communication, but mainly compassion and perseverance by students who are immersing themselves in their education and community. Obtaining […]

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Four Lessons Learned from Bateman

PRSSA has provided countless opportunities that have helped me grow, both personally and professionally, but by far the most rewarding experience has been being a part of PRSSA’s Bateman Case Study Competition. The Bateman Case Study Competition is PRSSA’s national case study Competition, where participants research, plan, execute and evaluate a full-on public relations campaign. PRSSA […]

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Career Development Month — Twitter Chat Recap

Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information […]

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Learning the Intricacies of Social Media at PRSSAIC

Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to […]

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Celebrating Temple PRSSA’s 50th Anniversary

In 2019, Temple University’s PRSSA Chapter is proud to be celebrating 50 years of networking, leadership and mentorship. After 50 years of hard work and dedication, an anniversary gala will bring students and alumni together to celebrate the accomplishments of the largest and longest-standing PRSSA Chapter in the Philadelphia region, a nationally distinguished “Alpha Chapter” […]

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Five Books to Add to Your Reading List from PRSSAIC

The speakers at PRSSA 2019 International Conference shared their experiences and advice, but what specifically piqued my interest was their book recommendations. I’m always looking out for new books to read and this was the perfect experience to collect some titles of books for my professional development. Some were books that helped them grow professionally […]

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