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Career Development Month — Twitter Chat Recap

Thank you to everyone who participated in our Career Development Month Twitter chat, “The Future is Ours.” This chat was hosted by the official PRSSA Twitter account (run by Vice President of Digital Communications Carolyn Lok). The Twitter chat was run using the hashtag #PRSSACDM, and highlights from the chat can be found below (or here). For more information […]

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Learning the Intricacies of Social Media at PRSSAIC

Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to […]

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Celebrating Temple PRSSA’s 50th Anniversary

In 2019, Temple University’s PRSSA Chapter is proud to be celebrating 50 years of networking, leadership and mentorship. After 50 years of hard work and dedication, an anniversary gala will bring students and alumni together to celebrate the accomplishments of the largest and longest-standing PRSSA Chapter in the Philadelphia region, a nationally distinguished “Alpha Chapter” […]

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Five Books to Add to Your Reading List from PRSSAIC

The speakers at PRSSA 2019 International Conference shared their experiences and advice, but what specifically piqued my interest was their book recommendations. I’m always looking out for new books to read and this was the perfect experience to collect some titles of books for my professional development. Some were books that helped them grow professionally […]

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Local Bands and the Art of Self-Promotion

You’d be hard pressed to find anyone better at self-promotion than a local musician. With tight budgets and probably not a whole lot of public relations experience, it’s interesting to see the ways artists have found to promote themselves. Having worked closely with local bands as a music journalist for a little over a year, […]

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“I couldn’t think of a clever title, so this is it…” [PRSSAIC 2019 Session Recap]

Sitting in a room bubbling with the eagerness of PRSSA students from around the world, enters Will Collie; husband, father and PR pro from Edelman Southern California – here to deliver the first keynote of the fun-filled weekend. Collie admits that, twenty years ago, he was where we are. After showing us a few amazing […]

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Stockton University Provides Tips to Make Your Chapter Successful — No Matter the Size

Three students from the St. John Fisher College PRSSA, Tom Proietti Chapter in Rochester, NY, attended the Stockton University Chapter’s panel “Taking the Lead in Professional Development: Successful Networking in the Local Community” on Friday, October 18 at the PRSSA International Conference in San Diego. Below, the student attendees recap their key takeaways: Elizabeth Beach […]

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Influencing Their Way Around the World

You’ve probably seen a plethora of influencers posing in serene, deep blue water as a waterfall crashes down behind them. Maybe your best friend has even been kind enough to crouch down in the dirt to capture just the right angle so you, too, can have the perfect photo from your trip to Bali for […]

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Advice For Pitching to Clients

Public relations campaigns consist of many elements but before the magic can begin, a campaign must be “pitched” and given authority. However, the term “pitch” can be misleading – pitches aim to strike opponents out. In this sales environment, your “pitch” should instead aim for a homerun – a mutually beneficial relationship. In pitching a […]

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Let’s Get Brexit Done

After growing up in England, traveling Europe, being lucky enough to spend time in most of the world’s continents, and now living in America, I have been met with hundreds of questions about my culture. However, the topic on everyone’s lips when asking me about my British roots has recently been consistent…and that is ‘Brexit.’ […]

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