Tag Archives | PRSSA

How PRSSA Led Hernandez to Her Career

Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this […]

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Using the Code of Ethics to Inform Your Leadership Style [National Assembly Recap]

Session: Ethical Leadership: Using the Code of Ethics to Inform Your Leadership Style Presenters: Jo Ann LeSage Nelson, APR, Vice President, Client Services, Pierce Communications; Heather Harder, Senior Account Executive, Prosek Partners; PRSSA 2016–2017 Vice President of Advocacy Andrew Cook; PRSSA 2016–2017 Vice President of Professional Development Liz Skeele; PRSSA 2016–2017 Vice President of Career […]

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April Twitter Chat Recap — Mastering the Work-Life Balance

Thank you to everyone who participated in our Work-Life Balance Twitter chat. Specifically, we’d like to thank our co-hosts Immediate Past President Laura Fooks (formerly known as Laura Daronatsy and tweeting from @lauradaronatsy) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter […]

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From Nikes to Heels: How Being an Athlete Makes Me a Better Professional

As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong […]

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Small Town, Big Experiences: How to Gain PR Experience in a Rural Setting

Ohio University may be home to a top journalism school, PRSSA Chapter and Student-run Firm, but it’s not home to a large city. When students move in, we double the population of Athens, Ohio. However, our Chapter members still manage to gain public relations experience even though we live in a quintessential Midwest college town. […]

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City Series: Live and Work in Detroit for a High Octane Career

Detroit is a public relations professional’s playground. As a native, I’m happy to share the many reasons new professionals should consider opportunities in the ‘Motor City,’ both from a career and quality of life perspective. Because of the large number of Fortune 100 companies, particularly within the automotive industry, the public relations profession has grown […]

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Boston: America’s Walking City

Known as America’s Walking City, Boston will be home to the largest gathering of public relations students at the PRSSA 2017 National Conference spanning from Oct. 6 through Oct. 10. Lucky for attendees, the venue for the Conference, the Boston Park Plaza, is located in the center of the city, so some the city’s most […]

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April Twitter Chat Recap — Building Chapter Community

Thank you to everyone who participated in our Building Chapter Community Twitter chat. Specifically, we’d like to thank our co-hosts, PRSSA National Vice President of Chapter Development Victoria Leigh Ward (tweeting from @VictoriaLeighW), Vice President of Member Services Jon Kovach Jr. (tweeting from @Jon_Kovachjr) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding […]

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Determining the PR Niche for You

Public relations students are taught many things in the classroom: how to craft the perfect news release, what to do when a crisis occurs and how to remain professional on social media. Students are often left on their own to determine what section of the industry they will enter — nonprofit, education, entertainment, crisis, healthcare […]

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From Athens to APCO: Bridgens Continues to Serve the Society

Gary Bridgens is a New York-based project consultant at APCO Worldwide, where he supports clients across a variety of industries with issues management and corporate communications strategy. Prior to working for APCO, Bridgens completed internships with a boutique integrated communications agency, a Washington, D.C.-based trade association and Ohio Gov. John Kasich’s campaign for president. Bridgens […]

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