Tag Archives | PRSA

Determining the PR Niche for You

Public relations students are taught many things in the classroom: how to craft the perfect news release, what to do when a crisis occurs and how to remain professional on social media. Students are often left on their own to determine what section of the industry they will enter — nonprofit, education, entertainment, crisis, healthcare […]

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From Athens to APCO: Bridgens Continues to Serve the Society

Gary Bridgens is a New York-based project consultant at APCO Worldwide, where he supports clients across a variety of industries with issues management and corporate communications strategy. Prior to working for APCO, Bridgens completed internships with a boutique integrated communications agency, a Washington, D.C.-based trade association and Ohio Gov. John Kasich’s campaign for president. Bridgens […]

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Parman and West Join Forces to Honor Summar

This article was originally published in the University of Tennessee-Knoxville newsletter. You can find it here. Two 1994 University of Tennessee Public Relations alumni, Travis Parman and Mary Beth West, have joined forces to honor Dwayne Summar by increasing funding for the existing Dwayne Summar Public Relations Endowment. Their $35,000 collaborative gift will enrich the […]

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City Series: St. Louis Is More Than Flyover Country

When searching for a job in public relations, St. Louis is probably not at the top of your list. Often overshadowed by nearby Chicago, St. Louis is truly more than “flyover country” and has much to offer both young and seasoned professionals. It’s more than the home of America’s largest monument, the Gateway Arch, or […]

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March Twitter Chat Recap — Strategic Planning

Thank you to everyone who participated in our Twitter chat this evening. Specifically, we’d like to thank our co-hosts, PRSA Chair Jane Dvorak (tweeting from @JKDJane) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! [View the story “March Twitter Chat — […]

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City Series: Phoenix, the Bustling City with Lots to Offer

I moved to Arizona from Minnesota when I was 9 years old. At the time, my knowledge of the “old west” was gleaned from what I saw on television or in the movies. I envisioned riding a horse to the one-room schoolhouse, miles away. And that couldn’t have been further from the truth. Our bustling […]

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A View of Debra A. Miller’s Life Full of Inspiration and Mentorship

This article is part of a mini-series celebrating the first-ever Black PR History Month, showcasing individuals of color and the influence they’ve had on the public relations industry. Read more here. As the 2006 Gold Anvil Winner and PRSA 1997 National President, Debra A. Miller, Ed.D, APR, Fellow PRSA, is a public relations leader, strategist, counselor, […]

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The Facts About ‘Alternative Facts’

The foundation of good public relations is facts. Facts do not bend, they do not break, and above all else, they are not fiction. Kellyanne Conway, former campaign manager and current counselor to President Donald Trump, recently referred to comments made by press secretary Sean Spicer as “alternative facts.” Spicer denounced news accounts that attendance […]

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Professionals and Students Make Champions for PRSSA a Two-Way Street of Mutual Career Benefits

One of my earliest career mentors (who also influenced my career-long involvement in Champions for PRSSA), David Bicofsky, taught me early on that effective mentoring is a two-way relationship between mentor and protégé. Thirteen years ago, we even co-wrote a Public Relations Tactics article on the subject, “Two Sides of the Mentoring Process,” wherein we […]

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The Sky Is Not the Limit [National Conference Recap]

Event: PRSA General Session Presenters: Derreck Kayongo, CEO, Center for Civil and Human Rights; Scott Kelly, astronaut, NASA Recap: When public relations students and professionals speak of diversity within the field, they are referring to the variety of backgrounds, genders, races, ethnicities and ideas represented in the industry. However, at this year’s first PRSA General […]

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