Tag Archives | PRSA

PRSA Updates Students on State of Society at PRSSA National Assembly

Session: Closing ceremony Presenter: Debra Peterson, PRSA chair, and vice president of corporate communications at CenturyLink Recap: During the closing ceremony of PRSSA’s National Assembly in Portland, Oregon, on April 7, 2019, Debra Peterson, PRSA chair, gave a thorough speech updating attendees on initiatives of the professional Society. She began by highlighting how excited the PRSA Board […]

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Three Ways to Get Involved With Your Local PRSA Chapter

This piece is part of the new series, New Pro? No Problem: The PRSA New Professionals Guide to Success. Graduation is around the corner and the job search is on! But what happens after you secure your first gig? It is important to stay involved in professional organizations like PRSA even after graduation for continued […]

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Invest in 2019: How to Become a PR Pro This Year

With the holidays behind us, it’s time to begin a new year filled with opportunities and motivation. Luckily, if you’re a young, rising PR professional, you’ve come to the right spot. Below I’ve laid out a handful of products and services that I believe every young professional should invest in to take their career to […]

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Maintaining Your Personal Brand: New Year, Same You, Just Better

This piece is part of the new series, New Pro? No Problem: The PRSA New Professionals Guide to Success. Before I finished my graduate degree, my final project included building an online portfolio, refreshing my resume and updating critical social media platforms like LinkedIn. It was the perfect opportunity for me to consider all the […]

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#EthicsStartWithYou

Unethical behavior, corruption and scandal plague the news cycle, and it is our job as public relations professionals to protect ourselves and our company from suffering due to poor decisions. It is important for PR professionals to be sincere advocates for their client. The PRSA Code of Ethics is a guide to help you navigate […]

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Kick-Start Your Career [National Conference 2018 Session Recap]

Session: Kick-Start Your Career: Tips From New Professionals Presenters: Gemrick Curtom, Consultant, GC Communications Hanna Porterfield, Account Manager, Development Counsellors International Robyn Rudish-Laning, Senior Marketing Manager, Airports Council International-North America Mia Simon, Public Relations Coordinator, Methodist Health System Recap: In this session, past PRSSA members who are now PRSA members gave advice on entering their careers […]

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Finishing Strong: Making the Most of Senior Year

This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. You’ve been studying long and hard and you’ve finally made it to your last year of college. You’re on the cusp of the next chapter of your young life when it hits you: Senioritis. Symptoms include exhaustion, […]

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Saying ‘No’ to the Boss: Building Your Ethics Portfolio

In its most recent report, the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’” Of course, ethics has always been essential to professional success in public […]

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Your Skills are the Secret Sauce that Corporate America Needs

When I first met my cohort in my MBA program, I wondered how I fit. I was looking at start-up mavens, Big Data, business owners, “If I told you I’d have to kill you” government and military types, too many lawyers and a tiny sprinkle of C-Suiters. I have been in publishing, PR and communications […]

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Meet Ben Butler: A Q&A with the New PRSSA National Professional Adviser

Ben Butler, APR, is the founder and client services director for Top Hat— an award-winning marketing communications firm in Pittsburgh. In his past life, he served as a public relations specialist for a motorsports complex, the National Vice President of Public Relations for PRSSA, Director of Inbound Partnerships at an inbound marketing agency (GuavaBox) and Head […]

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