Tag Archives | PRSA

Finishing Strong: Making the Most of Senior Year

This piece is part of the new series, New Pro? No Problem: The PRSA New Professional Guide to Success. You’ve been studying long and hard and you’ve finally made it to your last year of college. You’re on the cusp of the next chapter of your young life when it hits you: Senioritis. Symptoms include exhaustion, […]

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Saying ‘No’ to the Boss: Building Your Ethics Portfolio

In its most recent report, the Commission on Public Relations Education recommended adding a course in ethics to the core PR curriculum. According to the Commission, ethics is “more essential than ever in our current age of disinformation, alternative facts and ‘fake news.’” Of course, ethics has always been essential to professional success in public […]

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Your Skills are the Secret Sauce that Corporate America Needs

When I first met my cohort in my MBA program, I wondered how I fit. I was looking at start-up mavens, Big Data, business owners, “If I told you I’d have to kill you” government and military types, too many lawyers and a tiny sprinkle of C-Suiters. I have been in publishing, PR and communications […]

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Meet Ben Butler: A Q&A with the New PRSSA National Professional Adviser

Ben Butler, APR, is the founder and client services director for Top Hat— an award-winning marketing communications firm in Pittsburgh. In his past life, he served as a public relations specialist for a motorsports complex, the National Vice President of Public Relations for PRSSA, Director of Inbound Partnerships at an inbound marketing agency (GuavaBox) and Head […]

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PRSSA to PRSA Transition [Leadership Rally Recap]

Congratulations! You’ve graduated from college but sadly, that also means you’ve graduated from PRSSA. You can’t help but think to yourself, what next? At the 2018 Leadership Rally in Scottsdale, Arizona, PRSSA National Faculty Adviser, Alisa Agozzino and PRSA Board Liaison, Michelle Olson discussed the structure of PRSSA and how to make a seamless and […]

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Beyond Graduation: Launch Your Career With PRSA

To all the graduating students out there … Congratulations on your graduation! Starting your career is an exciting and nerve-wracking time, and PRSA is here to help you transition from student to professional. You are the future of our profession! Your first step toward professional success is to join PRSA’s vibrant community – it’s the […]

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Do Yourself a Favor

What do a seasoned professional, a novice practitioner and a college student all have in common? They can all benefit from having a . Whatever stage you’re in your career and whatever your age, you can always gain from the knowledge others have to offer. It’s important to have someone invested in your career success […]

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Podcast with the Pros: Jane Dvorak

PRSA 2017 Chair Jane Dvorak, APR, Fellow PRSA has driven communications programs for some of the largest nonprofits. She has used her “thematic planning” concept to boost client programs that have resulted in media coverage in National Geographic and garnered multiple local and national awards. She uses her 30 years of experience to help organizations […]

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New Pro? No Problem

Breaking into the real world is a lot less like a break-in and a lot more like a lonely drop off. Learning how to navigate the professional world, work culture, workplace competition and your actual job duties can be challenging. Lucky for me, I’m surviving it all so here’s a few tips and some truth […]

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Transitioning from PRSSA to PRSA

Throughout one’s college career, it is important to seek opportunities for advancement outside of academia. One avenue is joining pre-professional organizations to gain experience and learn to get a peep into what the professional world is like. Transitioning to PRSSA’s professional organization, PRSA, provides a more realistic immersion into professional practice as students get to […]

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