Tag Archives | PRSA

Learning the Intricacies of Social Media at PRSSAIC

Erika Prime, digital and social strategy lead at Taco Bell, took us through her journey on getting to work for the infamous Taco Bell, influencer marketing and switching focus from millennials to Gen Z. Erika went to California State University, Fullerton and while in school, juggled two jobs and was genuinely excited to graduate to […]

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Five Books to Add to Your Reading List from PRSSAIC

The speakers at PRSSA 2019 International Conference shared their experiences and advice, but what specifically piqued my interest was their book recommendations. I’m always looking out for new books to read and this was the perfect experience to collect some titles of books for my professional development. Some were books that helped them grow professionally […]

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“I couldn’t think of a clever title, so this is it…” [PRSSAIC 2019 Session Recap]

Sitting in a room bubbling with the eagerness of PRSSA students from around the world, enters Will Collie; husband, father and PR pro from Edelman Southern California – here to deliver the first keynote of the fun-filled weekend. Collie admits that, twenty years ago, he was where we are. After showing us a few amazing […]

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Stockton University Provides Tips to Make Your Chapter Successful — No Matter the Size

Three students from the St. John Fisher College PRSSA, Tom Proietti Chapter in Rochester, NY, attended the Stockton University Chapter’s panel “Taking the Lead in Professional Development: Successful Networking in the Local Community” on Friday, October 18 at the PRSSA International Conference in San Diego. Below, the student attendees recap their key takeaways: Elizabeth Beach […]

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2019 International Conference Part 2

This is the second blog post sharing the experience at the PRSSA 2019 International Conference in San Diego, California, taking place October 18–22, 2019. Read the first post here. Saturday With roll call out of the way and students welcomed, Saturday’s portion of the 2019 International Conference continued with a series of breakout sessions. Some […]

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2019 International Conference Part 1

This is the first of two blog posts sharing the experience at the PRSSA 2019 International Conference in San Diego, California, taking place October 18–22, 2019. Read the second post here. “Let’s take a journey,” PRSSA National President Nicholas Goebel sang to 700 students while kicking off the Chapter roll call alongside the National Committee […]

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Introducing the 2019–2020 Publications Committee

As the 2019–2020 vice president of brand engagement, I have a number of responsibilities aimed at guiding the reputation of PRSSA and providing opportunities for our members. This work entails quite a bit in order to get it done right. Luckily for me, I have a group of enthusiastic leaders who will support the work […]

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International Conference — Twitter Chat Recap

Thank you to everyone who participated in our International Conference Twitter chat, “How to Make the Most Out of PRSSAIC.” This chat was co-hosted by the 2019 International Conference Committee (@PRSSAIC) and Vice President of Digital Communications Carolyn Lok (tweeting from @PRSSANational). The Conference Committee consists of Conference Director Kayla Fernandez, Programs Director Kristen Anne Cuaresma and Communications […]

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Ethics Month – Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat, “Like Nobody’s Watching: The Role of Ethics in PR.” Specifically, we’d like to thank our co-hosts Vice President of Professional Development Joe Dunay (@JoeDunay13) and Vice President of Digital Communications Carolyn Lok (tweeting from the @PRSSANational account) for guiding the conversation. The Twitter chat was […]

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Exploring San Diego During International Conference

I hope you’ve been working hard on leg day because there’ll be a lot of walking in San Diego during our Conference! Luckily, the hotel we’re staying at is within walking distance of everything you’d want to do while in San Diego. For one, being late won’t be an issue as Conference is being held […]

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