Tag Archives | professionals

Meet the Living Legends [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Bridget Coffing, chief communications officer, emeritus, McDonald’s Corporation; Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller; Moderator: Brian Price, digital marketing manager, Starwood Retail Partners Recap: Bridget Coffing and Mike Fernandez are two accomplished business professionals who both pushed through diversity boundaries in the […]

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Sales: The “S” Word Every PR Professional Should Be Using

Let’s talk about the “s word” that every public relations professional should add to his or her vocabulary — sales. Though it may seem like a dirty word for those on the creative side, sales are what keep a public relations agency running. Public relations work is a service bought by clients, and they want […]

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5 Things I Learned Working at an Agency

I wish I had a dollar for every time I was told to gain experience at a public relations agency early on in my professional career. I’ve been given this piece of advice by numerous professionals, alumni, advisers and professors since beginning my public relations education … Needless to say, I would have a lot […]

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Coffee and Networking: A Match Made in Public Relations Heaven

If there is one thing that new public relations professionals and college students know well, it is coffee. Coffee is the fuel that helps us wake up and power through our busy days of social media managing, press release writing and event planning. It is rare to find a public relations person without their favorite […]

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Announcing PRSSA National’s Newest Campaign — #ThisIsPublicRelations

There’s a misconception in our society about public relations. Most people don’t know what it is, so their conceptions of the profession are all over the place. All public relations students have experienced that awkward moment when you’re stumbling over your words at the family Thanksgiving table trying to explain how public relations has evolved […]

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A College Freshman’s Perspective on the Benefits of Joining PRSSA

On a large campus with over a thousand student organizations, the options were endless and everyone seemed so passionate. With so many opportunities, how was I supposed to know what was right for me? Before I started my first semester, I was determined to figure out if public relations was the right major for me, […]

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Intern Talk: How to Maintain Your Network

When Brian Price spoke at the University of Florida earlier this semester, he discussed with us the many networking opportunities within PRSSA. He shared the strategic approach he uses to maintain contact with those he meets. Intrigued by his approach, I asked the former PRSSA National President and current co-chair of the Champions for PRSSA […]

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Certificate in Principles of Public Relations Propels Recent Grads Forward

I was one of nine recent graduates of New Jersey college/university public relations education programs to earn the new Certificate in Principles of Public Relations offered through the Universal Accreditation Board (UAB) and administered by the Public Relations Society of America (PRSA) in November of 2014. The initiative, launched in 2014, challenges PRSSA members in […]

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City Series: Getting Connected to the Public Relations Scene in Atlanta

Atlanta has a history of reinventing itself, and right now it’s a sprawling city with a very diverse population. This fall, Atlanta will also be home to both the PRSA International Conference and PRSSA National Conference. It’s a great opportunity to check out all the jobs, sample the exciting lifestyle and learn how to network […]

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How My Future Husband Networked His Way Into My Heart Via PRSSA

In conferences, Chapter meetings and Twitter chats, we always discuss how important it is to network and to increase your personal brand; what we don’t always acknowledge are the benefits they can have for your personal life. Although my story isn’t the typical PRSSA experience, it’s still one worth sharing. When I first registered as […]

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