Tag Archives | professional

Telling the Story of Your Personal Brand

Storytelling is one of the many hats public relations practitioners wear. A good story can captivate the audience while a not-so-good story can put them to sleep. As public relations pre-professionals, we are responsible for telling our clients’ stories across a variety of platforms. However, a client’s story is not the only story you should […]

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Meet Kelly Davis: A Q&A with the Incoming PRSSA National Professional Adviser

Kelly Jackson Davis, APR, is the public relations director at Riggs Partners in Columbia, South Carolina, where she manages the integrated marketing firm’s public relations department and focuses on strategic communications planning, brand development, issues management and community relations. Kelly has been recognized both for her work and her contributions to the public relations profession. […]

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California, New York, Detroit—March Regional Conference Preview

The beginning of the semester brought some great Regional Conferences in Alabama, Massachusetts and North Carolina, but we’re only a third of the way through the Conference lineup. California State University, Fullerton, is coming up March 11–12 in the heart of sunny Orange County, with speakers from various areas of public relations giving insights into […]

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4 Tips to Nail that Job Interview

So, you want to get hired. You’re ready, you’re excited, you’re anticipating your first day on the job, but there’s one thing standing between you and that first day: the ever daunting, and rather intimidating, job interview. Within this post you’ll find helpful hints and practical advice on how to nail that interview. 1)   Do […]

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Alabama, Boston, North Carolina—January and February Regional Conference Preview

Regional Conferences are kicking off this month, with schools from all over the country ready to host conferences for everyone to enjoy. The University of Alabama is first on the list, hoping to help all attendees fine-tune their public relations skills. Boston University and the combined forces of Elon University and University of North Carolina […]

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Mentoring Management: From Mayhem to Merriment

When I graduated from college, I couldn’t have imagined where my public relations career would take me. I knew what I liked, and through on-the-job experience, I learned what I didn’t like. Every step of the way, however, I relied on a mentor to help me understand my next step and what I needed to […]

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Best Practices: Building Better Relationships with Your PRSA Sponsor Chapter

Networking is always a priority for PRSSA members as they seek guidance and work to grow as professionals, but it’s not always easy. Some members don’t feel comfortable reaching out to people and it’s not always easy finding a professional who has the time. Fortunately for PRSSA, we have the incredible opportunity to learn from […]

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PRSA Sections Series: Counselors Academy Members Lead Agencies Throughout the U.S. and Canada

If you have ever wanted to know more about different types of public relations careers straight from professionals in each area, the PRSA Sections Series is here to help. The PRSA Sections Series highlights the 14 different PRSA public relations professional interest sections. Each month, two professionals will sound off on their specific sub-category of the […]

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City Series: Examining the Bustling Public Relations Industry of Nashville

Dynamic. Robust. Diverse. This is the public relations industry in Nashville, Tennessee. The city is well deserving of its nickname, “Music City,” inspired by its recording industry and the bounty of live music performances all around town every night. Nashville is music and so much more, and its public relations industry reflects this. It’s also […]

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How to Explain Public Relations to Your Family and Friends

How do you explain public relations to your friends? To your parents? It’s common to have a bit of trouble explaining such a complex field. With so many different aspects to the profession, there’s a lot to mention. And with an array of varying daily tasks from designing communication plans to media relations, it’s tricky […]

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