Tag Archives | Professional Development

Guide to Crafting your Elevator Speech

The elevator speech is one of many tools budding professionals and students should have in their repertoire. But don’t feel limited to only using your speech in an elevator. As fall approaches, you’d be surprised how many opportunities you might have to use those few rehearsed verses. Networking events, conferences, first-day-of-class introductions (raise your hand […]

Read full story · Comments { 0 }

Podcast with the Pros: Heather Whaling

Heather Whaling, CEO and founder of Geben Communication, takes the German root of her company’s name to heart. Geben, which means “to give,” focuses on providing its employees with a quality work experience. She also focuses on this meaning throughout other aspects of her life. Heather is an advocate for women and girls in the […]

Read full story · Comments { 0 }

Building Your Squad: Finding a Mentor

You probably already know all the reasons why you need a mentor but maybe you’re stuck on how to get one. Luckily, back-to-school season represents a prime period for building your network. Here are some things to consider while seeking a new mentor. Where to look. Establish a rapport with a faculty adviser – they […]

Read full story · Comments { 0 }

Podcast with the Pros: Steve Radick

In the first episode of “Podcast with the Pros,” Steve Radick, Vice President of Public Relations and Content Integration at Brunner and PRSA Pittsburgh Chapter President, discusses his experience in crafting the most buzzed about 2017 Super Bowl commercial, agency life and why every PR student/professional should join PRSSA/PRSA. Listen here! — Natalie Gloady is […]

Read full story · Comments { 0 }

Benefits of Attending PRSSA/PRSA Events

There are many reasons students should join PRSSA — enhance your education, broaden your network and launch your career. The constructive work one does during these formative college years will go a long way in paving the way to success post-graduation. One way a public relations student can aid this success is by attending PRSSA […]

Read full story · Comments { 0 }

Q&A with National Conference Speaker Adam Ritchie

Adam Ritchie, Principal at Adam Ritchie Brand Direction, is one of the featured speakers who will be at the PRSSA 2017 National Conference this October. Adam’s session, Invention in PR, will cover breaking the rules, creating new communication vehicles and even coming up with the product. Learn to run a campaign across multiple industries and […]

Read full story · Comments { 0 }

Career Roadmap: Becoming an Event Planner

Do you think you have what it takes to become an event planner? If you’re motivated by working in a fast-paced environment and can manage details, you might be on the right track. Eventbrite has outlined the following steps to help you become an event planner. Step 1: Earn a Bachelor’s Degree. Management and communications-focused […]

Read full story · Comments { 0 }

Capstone Agency CreateAthon Launch Recap

This year is the beginning of the partnership between PRSSA National and CreateAthon, and I had the unique opportunity to experience this both as a part of The University of Alabama’s Nationally Affiliated Student-run Firm, Capstone Agency, and the 2016–2017 National Committee. It was 24 hours of creativity, bonding and service that I cannot say […]

Read full story · Comments { 0 }

A Beginner’s Guide to Starting a Student-run Firm

The best way to learn public relations is through application and experience. Thankfully, through professional organizations like PRSSA, students are able to equip themselves with the necessary skills to succeed in today’s ever-changing public relations industry. As the Faculty Adviser of Stockton University’s  3-year-old PRSSA Chapter and 1-year-old Student-run Firm, I am grateful for all […]

Read full story · Comments { 0 }

October Twitter Chat Recap — PRSSA/PRSA Relationship Month

Thank you to everyone who participated in our October 2016 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Professional Development Liz Skeele (tweeting from @LizSkeele) and Vice President of Public Relations Josh Lachica (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next month’s Twitter chat! […]

Read full story · Comments { 0 }