Tag Archives | press release

Joining the Environmental Bandwagon: What You May Have Missed

It is no secret that brands are slowly moving to environmental issues. There have always been brands, such as Patagonia, Starbucks, L.L. Bean, and lesser known, Apple, which incorporate the environment into their Corporate Social Responsibility (CSR). In diving deeper into this subject of environmental CSR policies or just brands trying to be as kind to the […]

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May Monthly Reading Round-Up — Happy Chewbacca, Ethical Decision-Making, Transitioning from Intern to Full-Time

Summer is right around the corner. Chapters are transitioning; graduates are job hunting and others are planning summer vacations, leaving little time to catch up on industry news and trends. The Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month: 1. Achieve Success in Communications With […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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Perfect Your Press Release

Press release writing is one of the foremost skills public relations practitioners need to master. Although you might enter into an arena that does not require the regular use of press releases, practicing the concepts behind them strengthens your ability to catch someone’s attention and transfer a concise message no matter what the project. Build […]

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Tips and Directions for Submitting Chapter News in Video Format

PRSSA Chapter News is a great way to share your successes, accomplishments and goals with other Chapters across the nation. If your Chapter launches a new program, a new executive board, or a new client, you can submit a Chapter News release via press release for the PRSSA website or video for the PRSSA YouTube […]

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Communicating With Media Contacts [National Conference]

Editor’s Note: The PRSSA 2011 National Conference is in Orlando from October 14-18. To follow the events live, use the Twitter hashtag #PRSSANC. All National Conference posts can be found here. Rick Leventhal, senior correspondent with Fox News, has reported on major events of the past two decades, including traveling the globe to report on […]

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