Tag Archives | pr

PR Round-Up: September 2018

“Weight Watchers” Rebrands into Wellness-Focused Business What’s wrong with their old approach? If someone needed a diet to stick to that helped them quickly lose weight, they turned to Weight Watchers. The company initially branded themselves on delivering the best diet for weight loss, backed by well-known celebrities like Jessica Simpson and Oprah Winfrey. Unfortunately, […]

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Remaining Positive in a Cutthroat PR World

It’s not often this topic is talked about but we’ve all been there. A situation where it feels as though everyone is getting a summer internship except for you. In the field of public relations, it’s imperative to remain positive. For starters, if you’re outwardly salty about a peer getting a position that you applied […]

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PR Roundup: June 2018

The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. IHOP Rebranding: Incredible or Irresponsible PR? The 24/7 restaurant chain previously named IHOP rebranded to the International House of Burgers (IHOB). The decision left customers thinking one of two things: either renaming the chain would […]

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When PR Meets Entrepreneurship

PR work from home to co-founding one of the fastest growing tech companies in the nation, Podium. Today Podium has more than 100,000 users and 250 employees. With more than $32 million in investments, Podium looks to hire 400 new employees in the next five years and construct an exclusive building in Lehi, Utah. When […]

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Internal Communications: A Growing Type of Public Relations

According to SEO-PR, public relations is believed to have been around for almost 100 years. This means that for 100 years companies, organizations, individuals and groups have been practicing the professional skill of maintaining a positive image in the eye of the public. Shortly after public relations came to fruition, something called employee communication surfaced […]

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Public Relations Lessons Learned from ‘The Bachelorette’

Only weeks ago, nearly six million viewers tuned in for the 2017 season premiere of “The Bachelorette,” on ABC. Nearly six million viewers watched as the beloved Rachel Lindsay met 31 suitors – one of whom could be her future husband. I am not ashamed to say: I love watching “The Bachelor” and “The Bachelorette.” […]

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Prepare for the School Year Ahead

Ah, summer. A time all college students look forward to — dreaming of summer days at the pool or beach and the joys of having no class for three months. These three months give students an ample amount of time to look back at the previous year and to get ready for the school year […]

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Running Into the Public Relations Industry

School, internships, friends, family and life are not always easy and often must to choose between the difficult path or the easy one. Most would choose what is easy because it requires less time and effort — but where is the reward in that? Oftentimes people will tell you to choose the easy way because, […]

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Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]

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What I Know About PR Now

Before I began my major in public relations, my knowledge of the industry stemmed from what I had seen from television shows such as “Sex in the City” and “Scandal”. From these shows, I learned that public relations is a solution-orientated field with fabulous, strong and independent women. These were the women who worked in […]

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