Tag Archives | pitching

How to Pitch the Media

Knowing how to successfully pitch a story to the media is a fundamental skill that public relations professionals must develop. However, it seems that young professionals are often not as educated about the subject, which makes them fairly anxious the day they have to do it themselves. Break your fear and pitch your way to […]

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How to Pitch PRSSA Membership

PRSSA offers invaluable professional development opportunities geared specifically toward public relations students. Although more than 11,000 students are part of the Society, there are still many students who could find great value in PRSSA but have yet to join. Here are four key tips to help you pitch PRSSA to potential members. Consider it an […]

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A Day in the Life of a Brand Marketing Professional

When I say I work in brand marketing public relations, I tend to get a lot of questions: “What does that mean?” “You do what?” “What products do you work on?” All are valid questions for those not experienced in this area of the world of public relations. As an assistant account executive (AAE) at […]

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