Tag Archives | pitching

Pitching Best Practices

One of the most nerve-wracking moments in a student’s or young professional’s career is pitching. As young professionals we often have to pitch many things. Think about it — you get to an interview and you are given a sample product that you have 20 minutes to prepare a pitch for the interviewer. Maybe you […]

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Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling [National Assembly Recap]

Session: Pitching Your Passion: Advocating for PRSSA through Authentic Storytelling Presenters: Tina McCorkindale, CEO, Institute for Public Relations, PRSSA National Faculty Adviser; PRSSA 2016–2017 Vice President of Chapter Development Victoria Leigh Ward; PRSSA 2016–2017 Vice President of Member Services Jon Kovach Jr.; PRSSA 2016–2017 Publications Editor in Chief Krista Watson; PRSSA 2016–2017 Vice President of […]

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January Monthly Reading Round-Up — Trump’s Twitter Environment, Thought Leadership, Filler Words, Winter Issue of FORUM

It’s a new year, and there is no shortage of news. But with the spring semester starting and trying to keep up with resolutions, it’s hard to find time to catch up on the latest industry news and trends. Below are eight interesting articles you may have missed this month. 5 Things to Know About […]

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December Monthly Reading Round-Up — Instagram Live, Comms Pros and the C-Suite, Social Media Monitoring

With the end of the semester and the holidays here, it’s hard to find a moment to catch a breath — let alone read about industry news. Luckily for you, the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month. Instagram Makes Its First Live […]

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November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. […]

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5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

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I Got 99 Problems but a Pitch Ain’t One: Tips for Proper Pitching to a Publication

Whether you’re pitching the media on a story about your client’s next big campaign or trying to publish your masterful 3,000-word feature story, there are a few things you should know before you hit send on that email. Do Your Research This step is of the utmost importance. Don’t pitch to a publication you know […]

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How to Pitch the Media

Knowing how to successfully pitch a story to the media is a fundamental skill that public relations professionals must develop. However, it seems that young professionals are often not as educated about the subject, which makes them fairly anxious the day they have to do it themselves. Break your fear and pitch your way to […]

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How to Pitch PRSSA Membership

PRSSA offers invaluable professional development opportunities geared specifically toward public relations students. Although more than 11,000 students are part of the Society, there are still many students who could find great value in PRSSA but have yet to join. Here are four key tips to help you pitch PRSSA to potential members. Consider it an […]

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A Day in the Life of a Brand Marketing Professional

When I say I work in brand marketing public relations, I tend to get a lot of questions: “What does that mean?” “You do what?” “What products do you work on?” All are valid questions for those not experienced in this area of the world of public relations. As an assistant account executive (AAE) at […]

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