Tag Archives | Peru

RELACIONES PÚBLICAS: COMUNICACIÓN GLOBAL

Hasta ahora las Relaciones Públicas son tomadas como una simple cortesía por parte de los comunicadores, la profesión se sigue “vendiendo” como una simple fachada para quedar bien ante otras empresas. Es momento de cambiar esa perspectiva. Muchos de nosotros, en algún momento, pensamos que las Relaciones Públicas son el simple ejercicio de vender una […]

Read full story · Comments { 0 }

Success Stories of Corporate Social Responsibility [PR in Peru; RC Recap]

Session: Success Stories of Corporate Social Responsibility Presenters: Milagros Zamudio (Member of the Stakeholder Council of the Global Reporting Initiative) Miguel Narváez (Head of CSR and Sustainability at Cencosud) Leyla Perea (Head of the Fundación Telefónica Volunteers programme) Ricardo Cuba Garcia (General Manager of CTC Consultants) On the last day of the Conference, we had the […]

Read full story · Comments { 0 }

Public and Cultural Diversity [PR in Peru; Regional Conference Recap]

Session: Public and Cultural Diversity Presenter: Isabella Falco, Director of Communications and Country Image at PromPeru Recap: They say that everything has a history and a legacy that transcends further than oneself. Peru has it too. Behind its name, there are hidden legendary places, mythical history and exquisite gastronomy. These are several reasons why Isabella Falco, […]

Read full story · Comments { 0 }

The Profile of Public Relations in Peru [PR in Peru; Regional Conference Recap]

Session: The Profile of Public Relations in Peru Presenter: Patricia Bobadilla, Professional Adviser of PRSSA Universidad de San Martín de Porres (USMP) Recap: Patricia Bobadilla, professional adviser of the Peruvian Chapter of USMP, opened the meeting reminiscing about different public relations definitions created by well-known authors and practitioners. She concluded that the discipline has an […]

Read full story · Comments { 1 }

Personal Branding [PR in Peru; Regional Conference Recap]

Session: Personal Branding Presenter: Nadia Castro Delgado, Internal Communication Leader Recap: In an era where humans enjoy having the same attributes, individual promotion is the ideal technique to show the world your unique and different self. What we want to be (the inside self) in addition to external perception (the outside self) will result in […]

Read full story · Comments { 0 }