Tag Archives | personal branding

Creating Your Personal Brand

First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can […]

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The WWWWW&H of Investing in Yourself

At this time in our careers, as young professionals, it is most important to invest in ourselves. Before we can work for anyone, we have to know ourselves — from how we work, to who we are in general. So here is the who, what, when, where, why and how of investing in yourself. Who: […]

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How to Construct your Personal-Professional Purpose Statement

I struggled through my last internship. I was so excited to start it and I hoped to learn a lot from the company with which I was about to spend my summer. The company was cool, the environment was fun, the work was high in quality but for some reason I dreaded going into the […]

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Finding Your Identity and Personal Brand

To become a confident and hirable professional it is important to find your identity and your own personal brand; to leave a positive and lasting impression by those around you. By taking the time to invest in your identity and brand you are opening yourself up to more opportunities and getting ahead in the professional […]

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Guide to Crafting your Elevator Speech

The elevator speech is one of many tools budding professionals and students should have in their repertoire. But don’t feel limited to only using your speech in an elevator. As fall approaches, you’d be surprised how many opportunities you might have to use those few rehearsed verses. Networking events, conferences, first-day-of-class introductions (raise your hand […]

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Personal Branding: Elle Woods Style

I’ll admit it — Legally Blonde is one of my guilty pleasures. I often find myself looking to Elle Woods for inspiration; whether it be life in general, fashion and yes, even career. The fictional fashionista-turned-lawyer is a powerhouse and always seems to know what to say and how to act. Elle Woods is also […]

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Your Brand, Your Story: The Importance of Personal Branding

Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you […]

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June Monthly Reading Round-Up — A Letter to Public Relations Students, How to Pitch Better Brand Stories, Rules of Job Reference Etiquette

Another month has flown by and so have many of the headlines we’ve read. Between jobs, internships, activities and relaxing, it’s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month. 1. A letter to public relations students Author: Gary Bridgens Publication: PR Daily Former PRSSA […]

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Twitter Chat Recap — Your Personal Brand and the Real World: What is Expected?

Thank you to everyone who participated in our personal branding Twitter chat this evening. Specifically, we’d like to thank our co-hosts, President of JRM Communications Jason Mollica (tweeting from @JasMollica) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to tune in to next month’s Twitter chat! [View […]

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Leadership Language: Finding Your Professional Voice [National Assembly Recap]

Event: Leadership Language: Finding Your Professional Voice Presenters: Don K. Egle, MBA, APR, ABC, PRSSA National Professional Adviser, vice president for marketing and communications and chief marketing officer, LeTourneau University Kelly Davis, APR, public relations director, Riggs Partners Emma Finkbeiner, PRSSA 2015–2016 National Publications Editor in Chief Nolan Miles, PRSSA 2015–2016 National vice president of […]

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