Tag Archives | personal branding

Finding Your Identity and Personal Brand

To become a confident and hirable professional it is important to find your identity and your own personal brand; to leave a positive and lasting impression by those around you. By taking the time to invest in your identity and brand you are opening yourself up to more opportunities and getting ahead in the professional […]

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Guide to Crafting your Elevator Speech

The elevator speech is one of many tools budding professionals and students should have in their repertoire. But don’t feel limited to only using your speech in an elevator. As fall approaches, you’d be surprised how many opportunities you might have to use those few rehearsed verses. Networking events, conferences, first-day-of-class introductions (raise your hand […]

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Personal Branding: Elle Woods Style

I’ll admit it — Legally Blonde is one of my guilty pleasures. I often find myself looking to Elle Woods for inspiration; whether it be life in general, fashion and yes, even career. The fictional fashionista-turned-lawyer is a powerhouse and always seems to know what to say and how to act. Elle Woods is also […]

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Your Brand, Your Story: The Importance of Personal Branding

Some of the best-known brands tell a story. From Nike’s iconic swoosh that motivates us to push harder to McDonalds’s tagline that reminds us we’re “lovin’ it,” sometimes the most well-known brands are represented more by their stories than the products they sell. What if I told you the same branding principles apply to you […]

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June Monthly Reading Round-Up — A Letter to Public Relations Students, How to Pitch Better Brand Stories, Rules of Job Reference Etiquette

Another month has flown by and so have many of the headlines we’ve read. Between jobs, internships, activities and relaxing, it’s easy to fall behind on industry-related news and trends. Here are eight interesting articles you may have missed this month. 1. A letter to public relations students Author: Gary Bridgens Publication: PR Daily Former PRSSA […]

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Twitter Chat Recap — Your Personal Brand and the Real World: What is Expected?

Thank you to everyone who participated in our personal branding Twitter chat this evening. Specifically, we’d like to thank our co-hosts, President of JRM Communications Jason Mollica (tweeting from @JasMollica) and Vice President of Public Relations Nolan Miles (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to tune in to next month’s Twitter chat! [View […]

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Leadership Language: Finding Your Professional Voice [National Assembly Recap]

Event: Leadership Language: Finding Your Professional Voice Presenters: Don K. Egle, MBA, APR, ABC, PRSSA National Professional Adviser, vice president for marketing and communications and chief marketing officer, LeTourneau University Kelly Davis, APR, public relations director, Riggs Partners Emma Finkbeiner, PRSSA 2015–2016 National Publications Editor in Chief Nolan Miles, PRSSA 2015–2016 National vice president of […]

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Telling the Story of Your Personal Brand

Storytelling is one of the many hats public relations practitioners wear. A good story can captivate the audience while a not-so-good story can put them to sleep. As public relations pre-professionals, we are responsible for telling our clients’ stories across a variety of platforms. However, a client’s story is not the only story you should […]

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Video: Tips for Creating an Online Portfolio

If you’ve ever wanted to create an online portfolio but don’t have a clue how to start, this video is for you. Public relations college students will benefit from the useful tips outlined in the video below:

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February Twitter Chat “Branding Success: Becoming the CEO of You” Recap

Thank you to everyone who participated in our action-packed February 2014 Twitter Chat, “Branding Success: Becoming the CEO of You.” Specifically, we’d like to thank our co-hosts Jason Mollica of JRM Comm and Vice President of Public Relations, Ben Butler (tweeting from the @PRSSANational account), for leading the conversation. Join us on March 24 at 9 p.m. ET for […]

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