Tag Archives | personal branding

Launching Your Career and Defining Your Brand During COVID-19

As rising public relations professionals, we are always looking to continue our professional development and further enhance our brand. This year the ongoing COVID-19 pandemic has caused a major disruption for many, and our industry is no exception. Many students have seen internships canceled and recent graduates are facing the tall task of finding a […]

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How to Still Get Your Dream Job in a COVID-19 World

  “What do you want to be when you grow up?” You’ve heard this question your whole life. You’ve dreamed and hoped for what the future held and now, after sifting through options, you have a better idea of what you really want. Plus, you’ve put in years of work to get there. Yet, just […]

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How to Move Forward While Staying in Place

First and foremost, breathe. We’re living during a time in which the world, in many ways, has turned upside down. As a young professional and recent college graduate, I am overwhelmed by case numbers and a career that has not started off the way that I planned. But what I’ve learned during this time can […]

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Maintaining Your Personal Brand: New Year, Same You, Just Better

This piece is part of the new series, New Pro? No Problem: The PRSA New Professionals Guide to Success. Before I finished my graduate degree, my final project included building an online portfolio, refreshing my resume and updating critical social media platforms like LinkedIn. It was the perfect opportunity for me to consider all the […]

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My Unexpected Conference Experience

Attending a conference is never something that you think will be a social challenge for you. Everyone there wants to meet new people, learn about how they can grow as a person and find their next opportunity. Conferences are overwhelming but that doesn’t mean you can’t step up to the plate. At the 2017 PRSSA […]

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Personal Branding [PR in Peru; Regional Conference Recap]

Session: Personal Branding Presenter: Nadia Castro Delgado, Internal Communication Leader Recap: In an era where humans enjoy having the same attributes, individual promotion is the ideal technique to show the world your unique and different self. What we want to be (the inside self) in addition to external perception (the outside self) will result in […]

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Creating Your Personal Brand

First thing, establish what your personal brand is. According to The Balance, a personal brand is defined as, “how you present yourself online and offline.” Now that we’ve established what exactly a personal brand is, let’s focus on the best ways we as PRSSA members can build ours. Decide on your skillset. Before you can […]

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The WWWWW&H of Investing in Yourself

At this time in our careers, as young professionals, it is most important to invest in ourselves. Before we can work for anyone, we have to know ourselves — from how we work, to who we are in general. So here is the who, what, when, where, why and how of investing in yourself. Who: […]

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How to Construct your Personal-Professional Purpose Statement

I struggled through my last internship. I was so excited to start it and I hoped to learn a lot from the company with which I was about to spend my summer. The company was cool, the environment was fun, the work was high in quality but for some reason I dreaded going into the […]

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Finding Your Identity and Personal Brand

To become a confident and hirable professional it is important to find your identity and your own personal brand; to leave a positive and lasting impression by those around you. By taking the time to invest in your identity and brand you are opening yourself up to more opportunities and getting ahead in the professional […]

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