Tag Archives | passion

From Nikes to Heels: How Being an Athlete Makes Me a Better Professional

As public relations students and professionals, we understand the importance of efficient communication. Our success lies in our ability to form lasting relationships and communicate effectively with clients, key publics, media and co-workers. Some public relations professionals were born with a natural aptitude for the career. Their effortless charm, creative thinking, leadership abilities and strong […]

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PRSA Sections Series: Passion, Loyalty and Ethics are Key in Public Affairs and Government Public Relations

The Public Affairs and Government (PAG) Section of PRSA provides training and resources relevant to communicators in all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues. This Sections Series article […]

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Eliminating Public Relations Stereotypes — Starting With Ourselves

Our profession is full of people with diverse interests, hobbies, tastes and styles. However, quite often the general public views us as coffee-drinking, social media addicts who love talking to everyone, all the time. While many public relations professionals do love coffee and always have a smartphone in hand (How else will we Instagram that […]

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Comfort Zone

Five Ways To Make a Gutsy Transition From Student To Professional

This post is part of a series of “Lives of New Professionals” guest posts for Progressions. New to the working world or preparing to make the leap from public relations student to professional? Besides joining PRSA’s New Professionals Section, there are several ways to make the transition seamless, exciting…and even gutsy. To get gutsy, you […]

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Photo by Jillian McClenahan

Let’s Get Personal: Developing Your Personal Brand

Your personal brand is the surest way to set yourself apart in a world of sameness. It’s a way for you to turn your passion into your career and portray yourself in a unique light. A strong personal brand can even be the defining factor that helps you land your dream job. Here are a […]

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Image courtesy of Lauren Frock

Leadership Lessons from the Dance Floor

Have you ever tried something new that changed the way you think about things? About a year ago, a friend invited me to go swing dancing. I always try to be open to new things, and this was no exception. Sure enough, I liked it so much that I started teaching classes a few months […]

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PR Advanced: Be the Change

Nearly 150 students attended Boston University’s Regional Activity, “PR Advanced: Be the Change,” and inspired themselves to be the change in the public relations field. Attendees heard from amazing speakers at companies such as IBM and MTV, and agencies such as APCO Worldwide and Burson-Marsteller. First Keynote — Jon Iwata, Senior Vice President of Marketing […]

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Advocacy 101

As future leaders of the public relations industry, we must understand that advocacy is essential to a client’s success. As developing professionals, we need to learn what advocacy is and how it can be applied to real world practice. To do this, let’s take a look at the definition of the word: The act of […]

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Unemployment’s Silver Lining

For members currently without full-time work and seniors fearful of the economy, take heart – there is a silver lining to unemployment. I’m living it. If you’re like me, you’re passionate about one communications niche. After interning for the Philadelphia Flyers, experiencing the rush of working the Stanley Cup Final and, as a result, recognizing […]

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