Tag Archives | objectives

Puzzling Together a Communication Plan

Writing a communication plan is standard for public relations practitioners. A communication plan serves as a blueprint for how one will implement a campaign. It takes careful planning to construct and attention to detail before implementing. This is also the case when composing a puzzle. To begin, a practitioner has to have a client to […]

Read full story · Comments { 0 }

The Good, the Bad and the Ugly: Case Study Edition

I’m currently taking a public relations case study course in which every class we discuss and examine some of PR’s best and worst moments. Topics have ranged from consumer products and health communication, to social marketing campaigns and community relation cases. Since starting this course, I have greatly developed my sense of what makes a […]

Read full story · Comments { 0 }

Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

Read full story · Comments { 0 }

Creating a Social Media Plan for Your Firm

Whether a part of a student-run firm or a professional agency, public relations practitioners are often required to know how to use social media for their clients. However, we sometimes get so wrapped up in social media plans for our clients that we may forget about our own social media outlets and efforts to promote […]

Read full story · Comments { 0 }

How to Succeed by Creating an Annual Plan

Ready to learn the proper way to create an annual plan to guide your Chapter to success? These steps and examples will help you develop a plan for the year. For those who have taken a public relations campaigns class, this may look familiar. For those who have not, or for those who need a […]

Read full story · Comments { 0 }