Tag Archives | news

PR Roundup March 2019

Getting into college? Lori Loughlin says “You got it, dude!”             Full House star Lori Loughlin was among many stars to catch media attention this month in a college admissions scandal. Loughlin was charged with bribing her daughters’ way into the University of Southern California (USC) by paying for them to appear to be on the crew team. […]

Read full story · Comments { 0 }

PR Roundup: June 2018

The PR Roundup covers the top public relation stories from the past month. Check out this month’s featured news below. IHOP Rebranding: Incredible or Irresponsible PR? The 24/7 restaurant chain previously named IHOP rebranded to the International House of Burgers (IHOB). The decision left customers thinking one of two things: either renaming the chain would […]

Read full story · Comments { 0 }

The Challenge of Fake News

When the phrase “fake news” first emerged, I thought it was literally fake news. I thought, “How could the journalism and communications industry allow such a thing as fake news to become so popular?” As an undergraduate public relations student at the University of Florida, our program has a heavy focus on writing. In a […]

Read full story · Comments { 1 }

February Monthly Reading Round-Up — Social Responsibility, Journalism Fights for Survival, Love Letter to Millennials, Super Bowl LI

It’s been a busy month to say the least, which makes it difficult to stay on top of industry news and trends. Luckily for you, the Progressions Monthly Reading Round-Up is here to help fill you in on what you may have missed. Below are eight interesting articles from this month. How to Weave Social […]

Read full story · Comments { 0 }

5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

Read full story · Comments { 0 }

Take Advantage of your Membership During the Summer

With a summer break from regular PRSSA Chapter meetings, it would be easy to take a break from PRSSA involvement altogether. But doing that would mean cheating yourself out of three months of opportunity to use your member benefits. Summer provides an opportunity to take advantage of some of the best PRSSA member benefits, including […]

Read full story · Comments { 0 }

5 Steps to a More Involved Membership

So you followed the recruitment tips, and your Chapter is full of new members. Now what? While increasing membership is good, getting members actively involved in your Chapter is even better. Here are the “AEIOUs” of getting your members involved: Ask for Opinions If your meetings usually involve the executive board talking at the general […]

Read full story · Comments { 0 }

10 Conference Networking Tips: From Sessions to Elevators

You are standing by yourself in an elevator at the PRSSA 2011 National Conference when the doors open and a lone man walks in next to you. You immediately recognize him as one of the Conference keynote speakers. You have about two minutes to make an impression. If you try too hard, you will make […]

Read full story · Comments { 1 }