Tag Archives | news

The Challenge of Fake News

When the phrase “fake news” first emerged, I thought it was literally fake news. I thought, “How could the journalism and communications industry allow such a thing as fake news to become so popular?” As an undergraduate public relations student at the University of Florida, our program has a heavy focus on writing. In a […]

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February Monthly Reading Round-Up — Social Responsibility, Journalism Fights for Survival, Love Letter to Millennials, Super Bowl LI

It’s been a busy month to say the least, which makes it difficult to stay on top of industry news and trends. Luckily for you, the Progressions Monthly Reading Round-Up is here to help fill you in on what you may have missed. Below are eight interesting articles from this month. How to Weave Social […]

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5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

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Take Advantage of your Membership During the Summer

With a summer break from regular PRSSA Chapter meetings, it would be easy to take a break from PRSSA involvement altogether. But doing that would mean cheating yourself out of three months of opportunity to use your member benefits. Summer provides an opportunity to take advantage of some of the best PRSSA member benefits, including […]

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5 Steps to a More Involved Membership

So you followed the recruitment tips, and your Chapter is full of new members. Now what? While increasing membership is good, getting members actively involved in your Chapter is even better. Here are the “AEIOUs” of getting your members involved: Ask for Opinions If your meetings usually involve the executive board talking at the general […]

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10 Conference Networking Tips: From Sessions to Elevators

You are standing by yourself in an elevator at the PRSSA 2011 National Conference when the doors open and a lone man walks in next to you. You immediately recognize him as one of the Conference keynote speakers. You have about two minutes to make an impression. If you try too hard, you will make […]

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The Art of Disney Storytelling: Q&A with Conference Keynote Speaker Craig Dezern

Cinderella. Beauty and the Beast. Snow White and the Seven Dwarfs. These are some of the classic Disney stories we grew up with and made us believe in magic. The heart of Disney public relations captures that magic with storytelling. In this Q&A, Craig Dezern, vice president, Global Public Relations for Disney Destinations and keynote […]

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Business Casual vs. Business Confused [Infographic]

At work, you never get another first impression and your appearance can say more than your vocal chords.  When attire calls for business casual, follow these tips to make sure you do not appear “business confused” to employers. How do you decide what is appropriate in the workplace? What common dress mistakes do you see […]

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