Tag Archives | National Conference

Boston: America’s Walking City

Known as America’s Walking City, Boston will be home to the largest gathering of public relations students at the PRSSA 2017 National Conference spanning from Oct. 6 through Oct. 10. Lucky for attendees, the venue for the Conference, the Boston Park Plaza, is located in the center of the city, so some the city’s most […]

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How Chapter Fundraising Can Take You All the Way to Boston

Whether it be a budget-slashing session for your Chapter, petitioning more funds from your school’s student government association or pleading with your PRSA sponsor Chapter, we all need to raise funds for our Chapter. How else will you subsidize the costs of those snazzy new Chapter sweatshirts or attend the next National Conference in Boston? […]

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Five PRSSA Membership Benefits That Will Launch Your Career

PRSSA offers a multitude of benefits to all its members. Below are five of my favorite benefits for members to take advantage of. 1. Scholarships and grants PRSSA members have access to more than $50,000 worth of scholarships and awards to apply for annually. Scholarships are not only a great way to fund your education, […]

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Meet the Living Legends [National Conference Recap]

Session: Meet the Living Legends of Public Relations Presenters: Bridget Coffing, chief communications officer, emeritus, McDonald’s Corporation; Mike Fernandez, global chair of corporate and financial practice, Burson-Marsteller; Moderator: Brian Price, digital marketing manager, Starwood Retail Partners Recap: Bridget Coffing and Mike Fernandez are two accomplished business professionals who both pushed through diversity boundaries in the […]

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How to Write a Killer Job Application [National Conference Recap]

Session: How to Write a Killer Job Application Presenter: Danny Rubin, vice president, Rubin Communications Group Recap: In this session, we learned ways to make ourselves look better to employers when submitting a job application, cover letter, etc. The session was informative, interesting and engaging, and provided lots of great tips and tricks. Rubin told […]

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Guiding Leaders and Uniting Firms and Chapters [National Conference Recap]

Session: Chapter Development Session: Drake University, “Not the Boss of You: A Guide to Leading Leaders” and Ohio University, “Two Halves of a Whole: Uniting Firms and Chapters” Presenter: Drake University and Ohio University Recap: Drake University spoke about their own Chapter struggles and what it takes to be a good leader. They walked through […]

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Knowing What to Say: A Political Guide to Public Relations [National Conference Recap]

Session: Knowing What to Say: A Political Guide to Public Relations Presenters: Anne Hathaway, president, Hathaway Strategies; Jane Jankowski, communications director, Hathaway Strategies Recap: Political public relations is a dynamic section of our industry. A winning campaign requires risks in strategy and a commitment to its foundation — the key issues and the candidate’s reason […]

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Becoming the Intern Guru [National Conference Recap]

Session: Become the Intern Guru Presenter: Lauren Berger, Intern Queen Recap: Lauren Berger isn’t called the Intern Queen for nothing. During her college years she completed 15 internships. Don’t worry though, she reassured the audience you don’t need so many to be successful. She’s just, as she so lovingly puts it, “psychotic.” Berger describes how […]

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The Sky Is Not the Limit [National Conference Recap]

Event: PRSA General Session Presenters: Derreck Kayongo, CEO, Center for Civil and Human Rights; Scott Kelly, astronaut, NASA Recap: When public relations students and professionals speak of diversity within the field, they are referring to the variety of backgrounds, genders, races, ethnicities and ideas represented in the industry. However, at this year’s first PRSA General […]

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Why it’s Good to Be a Girl [National Conference Recap]

Session: Why it’s Good to Be a Girl Presenter: Holly Wagner, Public Relations and Product Placement Representative, Vera Bradley Recap: Women’s fashion company, Vera Bradley, lost “their girl.” Their target market was unidentifiable, ranging between women ages eight to 80, and many of their consumers could not identify with the brand’s colorful quilted designs when […]

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