Tag Archives | messaging

Glossier Sells Makeup by Telling Customers That They Don’t Need it

The no-makeup makeup look rocked the beauty industry a few years back. Makeup that makes it look like you’re pretty enough that you don’t need makeup. Kind of ironic, right? Spend money on makeup to look like you’re not wearing makeup. But let’s face it, we’re all into it. Sure, there are still full-face loyalists who […]

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Public Relations In a Global Perspective [National Conference]

Editor’s Note: The PRSSA 2011 National Conference is in Orlando from October 14-18. To follow the events live, use the Twitter hashtag #PRSSANC. All National Conference posts can be found here. “Any international experience is better than no international experience.” – Craig Dezern Craig Dezern, vice president of global public relations for Disney Destinations, presented […]

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Managing a Crisis

In today’s 24/7 news cycle, it seems companies and organizations are facing crisis situations more often. Yesterday, popular clothing retailer H&M began coping with a crisis threatening the brand’s reputation and contradicting a corporate policy. According to an article in  yesterday’s New York Times, a student in New York found bags of brand new, yet […]

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