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More than Just Viral [National Conference 2018 Session Recap]

Session: More than Just Viral: Making a Video that Your Audience Actually Watches Present: Tod Plotkin, Principal & Creative Director, Green Buzz Agency Recap: Tod is a vessel of knowledge when it comes to video production. Aside from being one of the best speakers at the conference, he was also one of the most knowledgeable and had […]

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Financial Communications [National Conference 2018 Session Recap]

Session: The Fast-Paced World of Financial Communications Speakers: Kris Cole, Associate Vice President of Prosek Partners Recap: As someone who is not a finance person and can barely do her taxes, I went to the financial communications session. Conference is the time to learn new things so I figured, why not? Cole started off the […]

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First Annual #PRSSABowl Recap

With the launch of the first annual #PRSSABowl to accompany the big game, members discussed commercials from a public relations standpoint. Check out the recap below to see what members said about their favorite and least favorite commercials of the night. [View the story “First Annual #PRSSABowl Recap” on Storify]

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The Value of Promotions

When planning an event, no matter the size, the success or failure can largely depend on promotions. Promotions are the key to making others aware of your event and the value it can bring to the attendees. Behind each promotional tool is also a strategy to reach your target audience. Here are a few ways […]

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