Tag Archives | media

The Pressure is on for Graduates Entering the PR Industry as the Competition Grows

Student Organizations Might Help Students Take the Lead in Landing a Job Graduation is bittersweet for every college graduate. They are relieved from late night studying or deadbeat members in group projects. But instead, they are faced with job search panic and loss of confidence in their knowledge and abilities as a professional. Everyone knows […]

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PR Roundup – February 2019

Despite being the shortest month of the year, February was filled with public relations stories. From Super Bowl Sunday to Valentine’s day fails, check out three of the month’s top stories in PR. Pampers won Super Bowl XLVIII Tom Brady may have led the Patriots to another Super Bowl win but the real champion of […]

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PR Takeaways from the Fyre Festival Fiasco

In case you have not watched the recent Netflix and Hulu documentaries or the articles and memes buzzing around social media, the Fyre Festival was a crisis of historic proportions. The “vision” of Fyre was to provide access to celebrity performers to anyone who wished to book a performer. Creator Billy McFarland was the “visionary” […]

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Roll With Your Reputation [National Conference 2018 Session Recap]

Session: Roll With Your Reputation: Sports PR Presenter: Andy McGowan, Clinical Instructor, Georgia State University Recap: The media world is ever changing. Nowadays everyone is a reporter and everything is on the record. Presenter Andy McGowan emphasized this concept throughout his presentation. To start, he asked what reputation is. There are two parts of reputation: the rational part […]

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Taming the Media Monster [National Conference 2018 Session Recap]

Session: Taming the Media Monster Presenter: Dr. Joseph V. Trahan III, APR. CEO & President of Trahan and Associates Recap: Dr. Trahan’s session was inspirational, impactful and intimate. He exuded knowledge and passion for crisis communications and he electrified the room of students. Dr. Trahan spoke about the many ways to deal with crises and told […]

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Code for Communication [National Conference 2018 Session Recap]

Session: Code for Communication Presenter: Brandi Boatner, Social and Influencer Communications Lead, Global Markets, IBM Recap: Brandi Boatner presented on tech public relations and the importance of this type of PR, as she works at IBM, a leading cloud platform and cognitive solutions company. Boatner started her presentation by stating that she is the “Beyoncé of the […]

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The Future of PR for Events [National Conference 2018 Session Recap]

Session: The Future of PR for Events in a Consolidated Media World Presenter: Brett Cannon, Senior Publicist at SXSW Recap: Brett Cannon, Senior Publicist at SXSW, presented to a group of PRSSA students at the National Conference in Austin, Texas about how he manages the company’s PR efforts across 24 aspects of their Conference planning. South by […]

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The Challenge of Fake News

When the phrase “fake news” first emerged, I thought it was literally fake news. I thought, “How could the journalism and communications industry allow such a thing as fake news to become so popular?” As an undergraduate public relations student at the University of Florida, our program has a heavy focus on writing. In a […]

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What I Know About PR Now

Before I began my major in public relations, my knowledge of the industry stemmed from what I had seen from television shows such as “Sex in the City” and “Scandal”. From these shows, I learned that public relations is a solution-orientated field with fabulous, strong and independent women. These were the women who worked in […]

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The Influence of the Media in the Presidential Election

The media is one of the largest platforms for influencing public opinion. Media includes both traditional channels (television, radio, newspaper) and new channels (social media, banner ads, blogs). Any work in public relations or communications often includes all these different forms of media. As future public relations professionals, it’s our job to be good stewards […]

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