Tag Archives | media relations

What Political Communications is Really Like in the Donald Trump Era

Who can reach more than 73 million people in the world through social media, with 43 million of these people reached on Twitter alone? President Donald Trump does. Many say Trump’s uncanny ability to communicate through speech and social media won him the presidency. Believe it or not, Trump made a lasting impact on political […]

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The Good, the Bad and the Ugly: Case Study Edition

I’m currently taking a public relations case study course in which every class we discuss and examine some of PR’s best and worst moments. Topics have ranged from consumer products and health communication, to social marketing campaigns and community relation cases. Since starting this course, I have greatly developed my sense of what makes a […]

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Oh, the Places You’ll Go with PR

What do you want to be when you grow up? A once exciting question we were asked as children has become an impending reality. College is a time for you to learn about something you are passionate about, something you are going to love doing for the rest of your life; so how can you […]

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Media Pitching 101: How to Gain Coverage for Your Event

In a typical PR classroom, media pitching is a hot topic of discussion. While you can have as many talks about it as you want, you never really get the hang of it until you do it yourself. Reporters want newsworthy stories — but they’re not opposed to having some fun. If you’ve got a […]

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Learn to Pitch a Story Like a Baseball Player: With Fastballs, Curves and Change-Ups [National Conference Session Recap]

Event: Perfecting the Pitch Presenter: Dr. Joseph V. Trahan III, APR, Fellow PRSA, President and CEO, Trahan & Associates Recap: What is the recipe for a perfect pitch? Like baseball, pitching a story has a certain art and science to it. Public relations demands practitioners who are capable of pitching a great story. For the […]

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Practicing Media Relations: Building Relationships with Your Campus Newspaper

We all know the definition of public relations includes the phrase “building mutually beneficial relationships.” But what does this mean for college students? As members of PRSSA, we have the unique ability to learn about our craft while practicing it at the same time. From exceptional member meetings to guest speakers and agency tours, there’s […]

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Completing the Public Relations Bucket List

Like many students around the nation right now, I can’t believe I’m in my last semester of college. Time sure does fly, but I honestly didn’t feel the clock ticking until I became an active member of PRSSA. As a PRSSA member, I started to learn the things that I will take with me into […]

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Skills Necessary to Succeed in Media Relations

After graduating with a B.A. in Communications with a focus in public relations, I began looking for entry-level positions at agencies in Chicago with media relations departments. I interned at a radio station and was a media connoisseur. I also liked being behind the scenes and liked understanding the ins-and-outs of the exciting newsroom environment […]

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Real World Lessons in Media Relations

Whenever I pictured myself as a future public relations professional, I had always envisioned myself at an agency. I had never thought about doing public relations for a hospital until my internship in the media relations department at Mercy – St. John’s in Springfield, Mo. I received experience interviewing both doctors and patients, writing feature stories and news […]

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A Glimpse into Public Affairs from an Agency View

I am sure some of you are wondering what exactly a public affairs public relations professional does.  As a public relations associate at Lansing-based bi-partisan agency Lambert, Edwards & Associates (LE&A), I hope to give you a glimpse of what life is like inside the public affairs world. Generally speaking, “public affairs” means working with […]

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