Tag Archives | marketing

Global Trends From the 2014 Cannes Lions Festival

The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the festival to celebrate the best of creativity in brand communication, discuss industry news and network with one another. The seven-day festival, incorporating the […]

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World Cup Leads in Social Engagement: Are You in on the Action?

As a former soccer player and lover of the sport, I’m in heaven this summer. The 2014 FIFA World Cup is currently underway in Brazil, and despite the fact that the U.S. was sent home, I haven’t been able to peel my eyes from the television. I also haven’t been able to peel my eyes […]

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February Twitter Chat Highlights: “Writing for Whom?”

Thank you to everyone who participated in the February PRSSA Twitter Chat! We had really great feedback from everyone for our “Writing for Whom?” February chat. Specifically, we’d like to thank co-moderators Vice President of Public Relations, Lauren Rosenbaum, tweeting from the @PRSSANational account and the 2011-2012 FORUM Editor in Chief and current @PRSANewPros Social Strategist, Amy Bishop, tweeting […]

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Break Into Sports With Public Relations

Kicking off the first round of professional development sessions at the PRSSA 2012 National Conference was a session led by Andrew Nicholson, director, new media for the Sacramento Kings and Nima Zarrabi, director of marketing/public relations for REP1 Sports. Both men discussed the importance of public relations, and the benefits of using public relations in […]

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Public Relations: When Two Worlds Collide

Communications students came to the nation’s capital on March 23-24 to learn the importance of traditional and new media in public relations. At the PRSSA Regional Conference, “When Two Worlds Collide: Bridging Online and Offline Communication,” speakers and panelists with backgrounds in politics, crisis communication, social media, nonprofits and more shared their stories and offered […]

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Five Secret Strategies for Finding Your Perfect Job

In my experience, not ONE of the jobs I scored in my public relations career was a public listing or posting. This may be the case for you, as well. Here’s how you can find and even create your dream job beyond the want ads. 1. Seek People Ask yourself where you really want to work and […]

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Tips and Directions for Submitting Chapter News in Video Format

PRSSA Chapter News is a great way to share your successes, accomplishments and goals with other Chapters across the nation. If your Chapter launches a new program, a new executive board, or a new client, you can submit a Chapter News release via press release for the PRSSA website or video for the PRSSA YouTube […]

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8 Do’s and Don’ts of Informational Interviews

During the past few weeks, I’ve met with many students and recent grads for informational interviews. Some of them have blown me away with professionalism and obvious preparedness; others haven’t quite been up to par. Below are a few tips on the do’s and don’ts of informational interviews. 1. Do Research the Company Before Read […]

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5 Things to Bring to Your Next Interview

You have been told not to show up to an interview empty handed – but what does that mean? You want to present the most polished version of yourself in your interview, whether for a job or an internship. These are the five things you should never go to an interview without: 1. A professional […]

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