Tag Archives | marketing

5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

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4 Things Every PR Student Should Be Doing On Campus

Think having a relevant internship is enough to land your dream job or internship? Think again. Today’s graduates need more than internships to stand out. When I review resumes, I look for involvement in the campus community. On-campus engagement shows the interviewer that you invest in your community, a quality that would transfer to your […]

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August Monthly Reading Round-Up — Cecil the Lion, Journalists Twitter Shame PR Pros, Subway Crisis

Back to school season is upon us, which means even less time to keep up with industry reading. Never fear, the Progressions Monthly Reading Round-Up is here. Another month has passed and here are the top eight articles you may have missed: 1. The GOP Debate Generated 1,273% More Tweets Than Jon Stewart’s Sendoff     […]

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How to Make the Most of Your Degree’s Electives

Before every semester, students fret about what courses they need to take to fulfill their degree requirements. Next time you find yourself in this situation, use those extra electives and degree requirements to your advantage by choosing one of these out of the box courses. Screenwriting While this course is typically taken by theater and […]

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December Twitter Chat Recap: The Internship Search — Secure Your Future

Thank you to everyone who participated in our December 2014 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Career Services Jonathan Hill  (tweeting from @JonJonHill) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next semester’s Twitter chat […]

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Global Trends From the 2014 Cannes Lions Festival

The Cannes Lions International Festival of Creativity is the largest gathering of worldwide advertising professionals, digital innovators and marketers. Every year in June, around 11,000 registered delegates from 90 countries visit the festival to celebrate the best of creativity in brand communication, discuss industry news and network with one another. The seven-day festival, incorporating the […]

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World Cup Leads in Social Engagement: Are You in on the Action?

As a former soccer player and lover of the sport, I’m in heaven this summer. The 2014 FIFA World Cup is currently underway in Brazil, and despite the fact that the U.S. was sent home, I haven’t been able to peel my eyes from the television. I also haven’t been able to peel my eyes […]

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February Twitter Chat Highlights: “Writing for Whom?”

Thank you to everyone who participated in the February PRSSA Twitter Chat! We had really great feedback from everyone for our “Writing for Whom?” February chat. Specifically, we’d like to thank co-moderators Vice President of Public Relations, Lauren Rosenbaum, tweeting from the @PRSSANational account and the 2011-2012 FORUM Editor in Chief and current @PRSANewPros Social Strategist, Amy Bishop, tweeting […]

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Break Into Sports With Public Relations

Kicking off the first round of professional development sessions at the PRSSA 2012 National Conference was a session led by Andrew Nicholson, director, new media for the Sacramento Kings and Nima Zarrabi, director of marketing/public relations for REP1 Sports. Both men discussed the importance of public relations, and the benefits of using public relations in […]

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Public Relations: When Two Worlds Collide

Communications students came to the nation’s capital on March 23-24 to learn the importance of traditional and new media in public relations. At the PRSSA Regional Conference, “When Two Worlds Collide: Bridging Online and Offline Communication,” speakers and panelists with backgrounds in politics, crisis communication, social media, nonprofits and more shared their stories and offered […]

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