Tag Archives | marketing

How PRSSA Led Hernandez to Her Career

Ashley Hernandez is a marketing associate at Napa Technology, a hospitality company based in downtown Campbell, California. Napa Technology is the worldwide provider of the most effective intelligent wine preservation and dispensing technology. In her position, she creates social media campaigns, flyers, blog posts and marketing campaigns, and manages the communications interns. Prior to this […]

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November Monthly Reading Round-Up — Pitching Tips, Marketing Trends for 2017, Explaining America, Social Media Management

The holiday season is in full swing, which means spending time with family and friends, eating your weight in mashed potatoes and enjoying time off from school. With so much going on — or so little if you’re taking advantage of your break — there isn’t much time left to catch up on industry news. […]

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Starbucks Green Cups: Another Thing People Have Mixed Feelings About

Starbucks pre-election green unity cups made their debut Nov. 1 in place of the long anticipated holiday red cups. The cups, featuring a mosaic of hundreds of people drawn in one continuous stroke by artist Shogo Ota, were meant to promote unity of people at a time of turmoil in the country but faced mixed […]

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Fall into Public Relations

Letting go of warm weather and flip-flops can be difficult. But thankfully, we have fall products to look forward to. Starbucks’ Pumpkin Spice Lattes (PSL), Freeform’s “13 Nights of Halloween” and Bath & Body Works’ “Sweater Weather” scented candle are some noticeable products marketed during the fall season that consumers cherish every year. Public relations […]

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Immersing in the Unordinary: How my Non-Traditional Internship Benefitted Me

All internships tend to be the same. You apply via the required procedure and serve a spring, summer or fall term. But going to college in a small town without reliable transportation makes this difficult for me. So I looked into interning while home for winter break rather than catching up on sleep. While uncommon, […]

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5 Sobering Truths of Successful Media Pitching

Media pitching is the crown jewel of the public relations industry. It’s also a mysterious art that we develop a lot of questions about as we study the craft. We can’t help but wonder—what’s the reality behind successful media placements? How is it done? What are the secrets? Naturally, there are a lot of people stepping […]

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4 Things Every PR Student Should Be Doing On Campus

Think having a relevant internship is enough to land your dream job or internship? Think again. Today’s graduates need more than internships to stand out. When I review resumes, I look for involvement in the campus community. On-campus engagement shows the interviewer that you invest in your community, a quality that would transfer to your […]

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August Monthly Reading Round-Up — Cecil the Lion, Journalists Twitter Shame PR Pros, Subway Crisis

Back to school season is upon us, which means even less time to keep up with industry reading. Never fear, the Progressions Monthly Reading Round-Up is here. Another month has passed and here are the top eight articles you may have missed: 1. The GOP Debate Generated 1,273% More Tweets Than Jon Stewart’s Sendoff     […]

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How to Make the Most of Your Degree’s Electives

Before every semester, students fret about what courses they need to take to fulfill their degree requirements. Next time you find yourself in this situation, use those extra electives and degree requirements to your advantage by choosing one of these out of the box courses. Screenwriting While this course is typically taken by theater and […]

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December Twitter Chat Recap: The Internship Search — Secure Your Future

Thank you to everyone who participated in our December 2014 Twitter chat. Specifically, we’d like to thank our co-hosts, Vice President of Career Services Jonathan Hill  (tweeting from @JonJonHill) and Vice President of Public Relations Ethan Parry (tweeting from the @PRSSANational account) for guiding the conversation. Please be on the lookout for next semester’s Twitter chat […]

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