Tag Archives | loyalty

Social Media Listening: What Is It and How It Can Boost Customer Loyalty

Think about the last time you tweeted at a company or commented on a brand’s Facebook post. Chances are you waited for a response, one that you may or may not have received. Was that experience enjoyable? Did the brand provide any additional value? These are the types of conversations where social media listening comes […]

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PRSA Sections Series: Passion, Loyalty and Ethics are Key in Public Affairs and Government Public Relations

The Public Affairs and Government (PAG) Section of PRSA provides training and resources relevant to communicators in all levels of government and branches of the military, as well as those at counseling firms, corporations and associations who are responsible for communicating with various audiences on public policy or public safety issues. This Sections Series article […]

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Ethics Every Day: An Ethics Q & A With Public Relations Professionals

Ethics month is a great time to learn about ethics, but how are you going to use them when you graduate? Why does PRSSA and PRSA put so much emphasis on ethics? Here are two professionals to help answer questions related to using ethics in public relations.   Cole Buergi (CB) is the vice president […]

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Finding a Balance: Ethical Loyalty in Public Relations

Public relations practitioners tread the thinnest of lines when it comes to loyalty in the workplace. Respecting the interests of both your client and the public can prove quite a challenge. During my time in PRSSA, I have seen many relationships, both collegiate and professional, turn bitter due to a difference of opinion. Impartiality is […]

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