Tag Archives | ketchum

Recap and Reflection: Ketchum Student Diversity and Inclusion Workshop

On Oct. 10, Ketchum’s Washington, D.C. office hosted a student-targeted panel discussion on diversity and inclusion (D&I) in the field of public relations. The featured speakers were Sharon V. Jones, senior vice president, director of human resources and director of diversity and inclusion at Ketchum; Dianne R. Johnson, MPH, vice president of marketing and communications […]

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Revisiting the Resume with Ketchum’s Talent Acquisition Manager

When I started to build a list of what employers really want to see (and not see) in a resume, I expected the answers to be the same. After a chat with resume expert and Ketchum’s Talent Acquisition Manager Serena Cohen about what she looks for in a resume, I quickly learned that writing and […]

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Merry Pitchmas: Effectively Pitching During the Holiday Season

The holiday season can be a great time to pitch because the season is frequently targeted for promotional events—especially around Christmas. From product launches and gift guides to events, there are several ways for brands to insert themselves in the holiday news cycle, and it’s our job to make sure these brands are noticed. Here […]

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#PlankMentor Panel Recognizes Mentorship in Public Relations

Event: #PlankMentor Panel, DePaul University Presenter: Patrick Ford, Burson Marsteller; Barri Rafferty, Ketchum; Danny Rubin, Rubin Communications Group; Ron Culp, DePaul University Recap: The Plank Center for Leadership in Public Relations capped off its 10 year anniversary with the sixth annual Milestones in Mentoring celebration on Oct. 29. Public relations students from around the country […]

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Make Your Résumé Stand Out in a Good Way [National Conference Session Recap]

Session: Rebooting Your Résumé Presenter: Devon Conley, Ketchum Recap: Senior Human Resources Manager Devon Conley reminded members that on average, résumés are viewed for a total of six seconds. “What can you do in six seconds to make me want to reach out to you?” asked Conley. Session attendees received instructions of the do’s and don’ts of résumés and connecting […]

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How to Bring Creativity to the Workplace

When I was little, the sky was the limit. I was one of those kids who liked to color outside the lines and had a great sense of imagination. I also believed that I would someday be able to fly just like Superman. Now that I am a little older and a little wiser, I […]

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Part 2 — Intern Talk: A Peek Behind the PR Recruitment Curtain

This is Part II of “Intern Talk: A Peek Behind the PR Recruitment Curtain,” a two-part series for Progressions. In last week’s “Intern Talk,” Christine Godbey, human resource specialist for Ketchum/Zocalo Group, shared her answers to questions regarding public relations recruiting. This week, she has even more answers to your biggest recruitment questions to help […]

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Part 1 — Intern Talk: A Peek Behind the PR Recruitment Curtain

Have you ever wondered what was going through the head of a public relations recruiter while searching for an internship or job? Now is your chance to get answers directly from a professional who spends her days recruiting talent for a Chicago public relations agency. Christine Godbey, human resource specialist for Ketchum/Zocalo Group, shared her […]

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Go Bold or Go Unknown: How One PRSSA National Conference Attendee Made the Connection of a Lifetime

There is no doubt that the annual PRSSA National Conference can open up many doors and can provide once-in-a-lifetime opportunities for attendees. Whether those opportunities blossom from networking or attending the professional development sessions led by public relations industry titans, there is something every National Conference attendee can gain. For one eager 2012 National Conference […]

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