Tag Archives | Instagram

5 Steps To Making Your Business Instagram Stand Out

Instagram has over one billion active users so how are you going to make yours stand out from the rest? These five steps are a great way to make people want to hit that follow button. Step 1: Pick a Theme The first thing to think about when creating an Instagram is, who is your […]

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Drop it Like a Squat: Five PR Lessons from Fitness Influencers

If you have an interest, you can bet that there is an Instagram influencer or two that share it. For me, that interest is fitness. Every time I open Instagram’s “explore” tab, I find myself scrolling through hundreds of inspiring workout videos and gym selfies. While this serves as great motivation to get active, it […]

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To Post? Or Not to Post? That is the Question

Whenever you log on to your Twitter, Instagram, Snapchat or Facebook and you just can’t seem to shake those ever present, ugly and just wrong social media posts? If so, then great, you’re taking initiative to know what to post and what not to post on social media. In the field of communications and specifically […]

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December Monthly Reading Round-Up — Instagram Live, Comms Pros and the C-Suite, Social Media Monitoring

With the end of the semester and the holidays here, it’s hard to find a moment to catch a breath — let alone read about industry news. Luckily for you, the Progressions Monthly Reading Round-Up is here to help. Below are eight interesting articles you may have missed this month. Instagram Makes Its First Live […]

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How Social Media Addictions Strain Relationships with College Students

While walking on a college campus, it has become far more common to see people walking around with a smartphone in their hand rather than a textbook. With apps such as Facebook, Instagram, Snapchat and Twitter, social media has become a major part of college students’ lives.   As we approach the holiday season, some […]

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Instagram Stories: How Are Our Platforms Merging?

Snapchat stories are a great way for businesses and celebrities to give a candid look at what their products and personal lives are really like. After 24 hours, the story disappears. Recently, Instagram added a new feature where users can also post stories, which will disappear after 24 hours as well, and populate the top […]

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Hashtag-ing All the Way to the White House: A Look at the 2016 Presidential Race on Social Media

The 2016 presidential candidates have been in the news these past few months, with a lot of politics being discussed over social media. Social media has risen to be one of the best tactics for campaigns and can be especially beneficial for politicians. Whether on Twitter, Facebook or Instagram, politicians are trying their best to […]

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Infographic: 2013-2014 Annual Report

According to prssa.org, each Annual Report “explains the accomplishments of the past academic year and the future of the Society.” The following infographic highlights the 2013–2014 Annual Report, published by PRSSA earlier this summer. Let us know your favorite PRSSA memory from last year in the comments below.

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The Insider: Fashion PR Trends Have Broken the Barrier of Exclusivity in the Fashion Industry

In the past, fashion fads have trickled down the class system — available first to the prestige, revealed on the runways second, featured in online/print publications third, and finally, a prêt-à-porter (ready-to-wear) version arrives in stores near you. To be elite and above the have-nots was once a fad in itself, but fashion publicists have […]

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16 Handles

Snap & Tap: 16 Handles’ App Strategy

I am the community manager for 16 Handles, an East Coast frozen yogurt chain. One of my favorite parts of my job is testing out new apps and figuring out a way my company can use them; it’s almost like a puzzle. Outside of the day-to-day management of our Twitter, Facebook, and other channels, I […]

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