Tag Archives | fashion

May Monthly Reading Round-Up — Branded Content, Crafting Pitches, Career Advice, Crisis Management

As summer vacation begins, it is often difficult to stay up-to-date on current events and industry new. Don’t worry — Progressions has you covered! Below are eight interesting articles you may have missed this month. It’s Time to Take the Brand Out of Branded Content Author: Molly DeWolf Swenson Publication: AdWeek With the hype of […]

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Breaking Into the World of Fashion PR

Working in the fashion industry is not an easy job. It requires long hours and hard work. This career choice is not for the fainthearted, but if you are someone who masters the art of representing a single brand or even multiple brands at once, you will be successful as a fashion publicist. Former voice […]

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City Series: New York City the “Spiritual Heart” of Public Relations

Undoubtedly, you probably already have an opinion of New York City. Maybe you’ve visited and seen the tourist sights. Maybe you’ve never been but know you’d love it or hate it. Maybe you think that “Seinfeld” and “Sex And The City” are documentaries. The truth is—New York City is what you make of it. I […]

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The Insider: Fashion PR Trends Have Broken the Barrier of Exclusivity in the Fashion Industry

In the past, fashion fads have trickled down the class system — available first to the prestige, revealed on the runways second, featured in online/print publications third, and finally, a prêt-à-porter (ready-to-wear) version arrives in stores near you. To be elite and above the have-nots was once a fad in itself, but fashion publicists have […]

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A Look into Fashion PR

My Experience Ever since I can remember, I have been interested in fashion. I was introduced to public relations in a high school speech class and became immediately and immensely intrigued. During freshman orientation at Auburn, I learned that public relations is a growing field in the fashion industry, so I picked up a major […]

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Business Casual vs. Business Confused [Infographic]

At work, you never get another first impression and your appearance can say more than your vocal chords.  When attire calls for business casual, follow these tips to make sure you do not appear “business confused” to employers. How do you decide what is appropriate in the workplace? What common dress mistakes do you see […]

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5 Tips from a Past National Conference Attendee

Nothing is more exciting than traveling and meeting new people, especially when you are alongside more than a thousand other people who love the public relations profession just as much as you do. In 2009, I attended the PRSSA National Conference in San Diego, where I got my first inside look into the industry. Two […]

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