Tag Archives | ethics

Michael Scott’s Official Ethics To-Do Not List

Michael Scott, Regional Manager of Dunder-Mifflin Scranton Branch, is a comedic character and a wise teacher of what not to do, especially when it comes to ethics and professionalism. We are public relations students but ethics can be incorporated into any workspace. The examples below display what the character Michael Scott can teach us about […]

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#PlaneBae: Understanding the Ethics of Viral Content

In an era of social media and user-generated content, the question of what is ethical to post and what isn’t is constantly at the forefront of the discussion. As digital pioneers and, in the case of some, —digital natives, we have been given the tools to become innate storytellers for others and ourselves. With the […]

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Ethics FAQ

What is the PRSA Code of Ethics and where can I find them? The PRSA Code of Ethics is “designed to be a useful guide for PRSA members as they carry out their ethical responsibilities.” They include the main tenets of the Code as well as Provisions of Conduct, which further explains each principle and […]

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The Ethics of the Equifax Hacking Scandal

Finance as we know it would not exist without credit and credit-reporting companies. The big three credit bureaus, Experian, TransUnion and Equifax, are some of the largest data providers in the world. These credit bureaus collect massive quantities of data to tell companies whether billions of people around the world are worth lending money. Simply […]

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Podcast with the Pros: Marlene Neill, Ph. D., APR

Marlene Neill, Ph.D., APR, is an assistant professor at Baylor University. She teaches courses in public relations and advertising. She also serves as the faculty adviser for the Baylor PRSSA Chapter. Neill is an accredited member of the Central Texas Chapter of the Public Relations Society of America. She served as the chair for the […]

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September Reading Roundup — Crisis Management, Twitter, Transparency and Equifax

With the PRSSA 2017 National Conference happening this week, it is important to be up-to-date on industry news as you network with members and professionals. Below are eight pieces you have missed this month. Three Ways Brands Can Be More Authentic in the Age of Misinformation By: Hamish McCollester Publication: Spin Sucks This article discusses […]

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How Ethics Could Help the NFL Spark Social Change

While many often turn to sports to enjoy a break from political discord, lately the pastime seems to offer a playing field for the most pressing social and political conversations of our generation. Last year, former San Francisco 49ers quarterback, Colin Kaepernick launched himself into the forefront of one such issue with a kneel heard […]

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Ethics in Professional Sports

It’s hard to turn on ESPN these days without hearing the latest scandal that has surfaced in one of the main professional sport leagues. We’ve seen it in the NFL with Deflategate, many times in baseball with PED and steroid use and with former LA Clipper owner, Donald Sterling in the NBA. Yes, there seems […]

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Ethics Month Twitter Chat Recap

Thank you to everyone who participated in our Ethics Month Twitter chat. Specifically, we’d like to thank our co-hosts Vice President of Professional Development Ashleigh Kathryn and Vice President of Digital Communication JaCey Yonke (tweeting from the @PRSSANational account) for guiding the conversation. Be sure to join us Sept. 26 for our first all Spanish Twitter chat! https://storify.com/prssanational/ethics-month-twitter-chat-recap

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March Monthly Reading Round-Up — Diversity Champions, Teaching Ethics, Oxford Commas, Ad Stunts

Between midterms and spring break, it was tough to keep up with industry news in March. Below are eight interesting articles you may have missed this month. The Power of Conferences in a Social-Media Age Author: Alexandra Samuel Publication: The Wall Street Journal While being on social media at conferences seems like it would disengage […]

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